Relationship Marketing: The human approach to personalization
Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. However, according to … Read more
7 Ways to Keep Your Customers Coming Back in 2023
Date: Jan 12, 2023 1:00 EDT (10:00PDT)Speakers:
Jon Glick,
PwC Customer Transformation and Loyalty Partner
Greta Lovenheim,
Partner - Customer Data and Analytics
The Ultimate Reputation Management Guide for Financial Services
From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … Read more
The Ultimate Reputation Management Guide for Retail Brands
What do excited shoppers worldwide check before deciding where to spend their hard-earned dollars? Online reviews. The words customers read in those reviews can move them towards your stores – or push them away and through the doors of your … Read more
2022 Holiday Retail Trends
Zeta’s 2022 Holiday Trends Report was built from a survey of thousands of consumers across North America to help give you and your brand a better understanding of how shoppers will be making purchase decisions this holiday season. The report … Read more
The Chatbot Is Dead: It’s Time to Modernize Your Online Experience
Date: Dec 1, 2022 1:00 EDT (10:00PDT)Speakers:
David Greenberg,
Chief Marketing Officer, Conversica
5 Ways to Make Customer Experiences Drive Conversions & Revenue
Date: Nov 17, 2022 1:00 EDT (10:00PDT)Speakers:
Pradip Lal,
Senior Product Marketing Manager, Cloudinary
Set Your Path to More Connected Customer Experiences
This playbook explores some the three primary components of building a world-class personalization program: Identity and insights Commerce and customer journeys Content at scale But putting all these practices into motion can be daunting. Many brands add some personalization capabilities … Read more
The Business Value of Consent and Preferences
Third-party cookies are going away, making your consent & preferences strategy more important than ever. Regulations across the world, such as the CPRA & GDPR, also have stipulations particularly around opt-ins, consent, and digital marketing. With all of these changes, … Read more
Your Guide to Creating Consistent Experiences Across Multiple Websites
Date: Nov 8, 2022 1:00 EDT (10:00PDT)Speakers:
Kara Hall,
Sr. Product Marketing Manager, AcquiaRicardo Osuna,
Sr. Director, Strategic Partners, FFWSeth Gregory,
Director of Software Engineering, Head of Drupal Competency, EPAM Systems
