Nonprofit Guide: Mapping the Ideal Supporter Journey
Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent … Read more
Top Tips to Boost Conversions with Personalized Site Search
It’s well known that user-friendly site search is a crucial component of a positive digital experience and can directly impact conversion rates. After all, search is the voice of the customer. However, many companies aren’t thinking about the additional benefits … Read more
5 Next-Level Strategies for QR App Marketing Success
QR codes have transformed the everyday consumer experience and are now at the forefront of app marketing. From print to in-store displays to television — QR codes are everywhere. This paper will set you on a path to QR code … Read more
The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets
E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially … Read more
A Proven Process for Creating eCommerce Content at Scale
Content marketing is one of the most cost-effective ways to reach your target audience. Unfortunately, from SEO considerations to managing writers, creating great eCommerce content is challenging. Doing it at scale is even harder since It’s difficult to consistently produce … Read more
The E-Commerce SEO Playbook
E-Commerce websites – especially those with extensive catalogs of products – are among the most rewarding and challenging projects for an SEO professional. The job means scaling improvements and optimizations across product listings, ensuring all of the products and categories … Read more
Get More Action – Conversion Rate Optimization (CRO) Checklist
Whereoware’s CRO Checklist will help you identify opportunities to reduce friction, increase persuasion, and get more customers to take action (like buying, downloading, or filling out forms to completion). Put an end to website underperformance with this comprehensive checklist! Did you … Read more
Evolution of Commerce: Unlocking Improved Shopper Experiences
Throughout 2021, executives have expressed a heightened sense of urgency in upgrading eCommerce systems. Many organizations, from large to small were caught flat-footed during the pandemic with prior generation solutions in place. BWG Connect, TA Digital, Acquia & commerce tools … Read more
The End of A/B
Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentation is all about … Read more
Match Customers with the Products They are Searching For
More than 30% of site visitors use the internal site search bar to find the products they’re looking for. However, most merchants’ site search tools fail to deliver relevant, meaningful results. A good site search experience incorporates autocomplete, relevant recommendations, … Read more
