The Marketing Analytics Buyer’s Guide 2019
The Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive … Read more
2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … Read more
Who’s Minding the Digital Store? How to align teams when technology is in charge
Date: May 16, 2019 1:00 EDT (10:00PDT)Speakers:
Alex Shiferman, Head of Technology, Nuts.com
Jeffrey Liss, Director, Connected Commerce, KPMG US
Let Customer Reviews Drive Your Conversions
Date: Apr 4, 2019 1:00 EDT (10:00PDT)Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot
Four Steps to 1:1 Customer Interactions
What’s preventing your business from unleashing smarter interactions? We’ve asked industry’s best minds to explore how businesses can use their CDP to deliver standout 1:1 customer interactions, read the ebook. This ebook will show you how to: Understand where a … Read more
How to Use Intelligent Site Search to Increase Conversions
Date: Mar 14, 2019 1:00 EDT (10:00PDT)Speakers:
Jon Rossman, Digital Strategy and Experience Manager, Motorola Solutions
Mark Floisand, Chief Marketing Officer, Coveo
Google’s Black Box Bidding Solutions: A look under the hood
Date: Mar 7, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics
The Ultimate Guide to Site Search User Experience
Site visitors have high expectations for their search experience – and many websites today are not delivering. Three out of 10 website visitors perform a search and search users are up to 5X more likely to convert. Marketers and website … Read more
2019 Martech Trends You Need To Know
Date: Feb 28, 2019 1:00 EDT (10:00PDT)Speakers:
Scott Brinker, Conference Chair, MarTech, and Editor, Chiefmartec.com
How to Prepare for a Successful Marketing Analytics Implementation
Date: Feb 26, 2019 1:00 EDT (10:00PDT)Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path