How to Use Intelligent Site Search to Increase Conversions

Date: Mar 14, 2019 1:00 EDT (10:00PDT)

Jon Rossman, Digital Strategy and Experience Manager, Motorola Solutions
Mark Floisand, Chief Marketing Officer, Coveo

Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. With site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before.

Join this webinar to learn how Motorola Solutions is adapting its digital strategy to the changing expectations of its customers. Jon Rossman, Digital Experience Manager at Motorola Solutions, will share his experience and lessons learned from creating a more relevant, unified and personalized website experience. You’ll hear practical tips to increase website traffic and conversion, and strengthen the relationships with your brand.

Attend this webinar and learn:

  • Motorola’s strategy and roadmap to create relevant experiences at scale
  • Simple site design and functionality changes that can have a big impact on search
  • How artificial intelligence can help you deliver the most relevant search results
  • How to leverage analytics from the search experience to evolve your web strategy

Jon Rossman, Digital Strategy and Experience Manager, Motorola Solutions
Jon has worked at Motorola since 2006 in a variety of roles, leading some of Motorola’s largest digital initiatives and learning all aspects of digital marketing. Prior to joining Motorola, Jon worked as a developer and project manager at Vantage Learning, an educational software company.

Mark Floisand, Chief Marketing Officer, Coveo
Mark has more than 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo.

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Sponsored by Coveo

Coveo uses intelligent search and AI technologies to personalize every digital experience for customers, partners, dealers and employees. Coveo combines unified content, unified interactions, behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless and content-rich. Coveo partners with the world’s largest enterprise technology players and has more than 1,500 activations in mid-to-large sized global organizations across multiple industries.