How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path

Cardinal Path

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.

Join our expert as he discusses best practices that will pay dividends in the long run. Save time and money by going into your next analytics implementation with eyes wide open.

Attend this webinar and learn ways to:

  • Simplify the implementation process
  • Ensure business stakeholders are set up to drive decisions from data
  • Apply best practices for governance
    … and more.

Speaker:

Lloyd Thomas, Manager, Implementation, Cardinal Path
Lloyd has 17 years of experience in the online sphere, spanning web development, programming, search engine optimization, UX and digital analytics. Before joining Cardinal Path as an Implementation Consultant, Lloyd was the Global Head of Digital Analytics for Clicks2Customers, where he led a small team consulting on web analytics for leading retailers in the APAC and EMEA regions.

Sponsored by Cardinal Path
Merkle | Cardinal Path is the world’s leading Google Marketing Platform reseller and managed service consultancy that helps marketers win in the digital economy. As trusted martech advisors, they are sought out by the world’s leading brands to uncover and amplify what works and stop spending money on what doesn’t. Merkle | Cardinal Path teams are the experts in your corner, helping tap the power of your organization’s data to create demonstrable business value. Merkle | Cardinal Path is the Center of Excellence for Google Marketing Platform within Merkle/CXM and dentsu.

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