How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EDT (10:00PDT)

Lloyd Thomas, Manager, Implementation, Cardinal Path

Cardinal Path

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.

Join our expert as he discusses best practices that will pay dividends in the long run. Save time and money by going into your next analytics implementation with eyes wide open.

Attend this webinar and learn ways to:

  • Simplify the implementation process
  • Ensure business stakeholders are set up to drive decisions from data
  • Apply best practices for governance
    … and more.


Lloyd Thomas, Manager, Implementation, Cardinal Path
Lloyd has 17 years of experience in the online sphere, spanning web development, programming, search engine optimization, UX and digital analytics. Before joining Cardinal Path as an Implementation Consultant, Lloyd was the Global Head of Digital Analytics for Clicks2Customers, where he led a small team consulting on web analytics for leading retailers in the APAC and EMEA regions.

Sponsored by Cardinal Path

Cardinal Path is an award-winning marketing analytics consulting firm that works with the world’s most prominent organizations to create, implement, and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth.

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