How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path

Cardinal Path

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.

Join our expert as he discusses best practices that will pay dividends in the long run. Save time and money by going into your next analytics implementation with eyes wide open.

Attend this webinar and learn ways to:

  • Simplify the implementation process
  • Ensure business stakeholders are set up to drive decisions from data
  • Apply best practices for governance
    … and more.

Speaker:

Lloyd Thomas, Manager, Implementation, Cardinal Path
Lloyd has 17 years of experience in the online sphere, spanning web development, programming, search engine optimization, UX and digital analytics. Before joining Cardinal Path as an Implementation Consultant, Lloyd was the Global Head of Digital Analytics for Clicks2Customers, where he led a small team consulting on web analytics for leading retailers in the APAC and EMEA regions.

Sponsored by Cardinal Path
Merkle | Cardinal Path is the world’s leading Google Marketing Platform reseller and managed service consultancy that helps marketers win in the digital economy. As trusted martech advisors, they are sought out by the world’s leading brands to uncover and amplify what works and stop spending money on what doesn’t. Merkle | Cardinal Path teams are the experts in your corner, helping tap the power of your organization’s data to create demonstrable business value. Merkle | Cardinal Path is the Center of Excellence for Google Marketing Platform within Merkle/CXM and dentsu.

Related resources: Agencies, Analytics, DMD Sidebar, Featured, Featured, Featured, Featured, Marketing General, Multi-channel, Web Analytics, Webcasts Sidebar, Webinar.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.