The Marketing Analytics Buyer’s Guide 2019

The Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive advantage.
This carefully curated shortlist of solutions has delivered significant business value for Fortune 1000 organizations.
All nine solutions are tried, tested, and proven to help marketers deliver positive results against their very tangible business goals.

Sponsored by Cardinal Path

Cardinal Path is an award-winning marketing analytics consulting firm that works with the world’s most prominent organizations to create, implement, and action advanced analytics. Known for its industry leadership with tools such as the Online Analytics Maturity Model, a framework for assessing enterprise-wide analytics maturity, Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space. We help our clients unlock the value of their data, sharing all that we know and empowering people to make confident business decisions for sustainable growth.