Who’s Minding the Digital Store? How to align teams when technology is in charge

Date: May 16, 2019 1:00 EDT (10:00PDT)

Speakers:
Alex Shiferman, Head of Technology, Nuts.com
Jeffrey Liss, Director, Connected Commerce, KPMG US

As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the technology, marketing and merchandising teams have an equal share in driving business results.

Learn from our e-commerce experts Alex Shiferman, VP of Technology at Nuts.com, and Jeffrey Liss, Director in the Connected Commerce practice at KPMG US. Alex will share how the company went from “Mom and Pop” to multimillion-dollar online retailer by modernizing not just its technology, but the entire organization.

Attend this webinar and learn how to:

  • Redefine the IT team so it’s not just about IT
  • Choose the right technology to make everyone more nimble
  • Upgrade your technology without breaking the business

Speakers:
Alex Shiferman, Head of Technology, Nuts.com
Alex is the Head of Technology at Nuts.com and a senior technology leader with a proven track record of delivering highly complex business and consumer applications. He has 20-plus years of experience in web development and software professional services, and an extensive background in the consumer internet, digital media, e-commerce and software industries.

Jeffrey Liss, Director, Connected Commerce, KPMG US
Jeffrey is a Director in the Connected Commerce practice of KPMG US. Prior to joining KPMG, he spent several years as a retail executive where he led e-commerce in a multi-brand omnichannel retail environment as well as overseeing business transformation and customer insights. While at KPMG, he has focused on the strategy, operations and technology of driving new digital experience for both B2C and B2B clients.

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Sponsored by Commercetools

commercetools is a next-generation software technology company that is revolutionizing the enterprise ecommerce platform marketplace with an API-first, cloud-native solution. Our microservices architecture reduces complexity and increases both flexibility and speed for omnichannel brands and retailers. As a headless platform, it can be integrated with any front-end or DXP – delivering a best-of-breed approach that is best suited for enterprise brands and retailers. commercetools empowers marketing teams to design unique and engaging digital experiences that won't be slowed down by IT teams. Our customers include B2C and B2B companies from across the globe – including well-known brands such as Carhartt WIP, Express, Yamaha and Wizards of the Coast (Hasbro).