Who’s in Charge Here? How to align technology, marketing & merchandising to drive online commerce

Date: May 16, 2019 1:00 EST (10:00PST)

Speakers:
Alex Shiferman, Head of Technology, Nuts.com

Online commerce is no longer an isolated channel managed by a crack team of web programmers and marketers. It is now a major source of brand revenue that impacts nearly every business process across your organization.

So how do you integrate all the pieces of the online buying experience into every aspect of your company? There is no one business unit that can drive the type of change — and results — you need to remain competitive. To transform your customer experience, you’ve got to have the right mix of technologists, marketers and merchandisers.

Join our online commerce experts as they explain how to align technology, marketing and merchandising to maximize online revenue. You’ll hear proven techniques to improve your organization’s customer engagement, personalized experiences and campaign time-to-market.

Attend this webinar and learn how to:

  • Blow apart long-standing organizational silos
  • Enable customers to move seamlessly from web to mobile to store
  • Launch promotions, products and campaigns faster
  • Fearlessly test new ideas and discontinue programs that don’t provide results

Speaker:
Alex Shiferman, Head of Technology, Nuts.com
Alex is a senior technology leader with a proven track record of delivering highly complex business and consumer applications. He has 16-plus years of experience in web development and software professional services, and an extensive background in the consumer internet, e-commerce and software industries.

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Sponsored by Commercetools

commercetools is a next-generation software technology company that is revolutionizing the enterprise ecommerce platform marketplace with an API-first, cloud-native solution. Our microservices architecture reduces complexity and increases both flexibility and speed for omnichannel brands and retailers. As a headless platform, it can be integrated with any front-end or DXP – delivering a best-of-breed approach that is best suited for enterprise brands and retailers. commercetools empowers marketing teams to design unique and engaging digital experiences that won't be slowed down by IT teams. Our customers include B2C and B2B companies from across the globe – including well-known brands such as Carhartt WIP, Express, Yamaha and Wizards of the Coast (Hasbro).