2019 Martech Trends You Need To Know

Date: Feb 28, 2019 1:00 EST (10:00PST)

Speakers:
Scott Brinker, Conference Chair, MarTech, and Editor, Chiefmartec.com

If there’s one thing that’s certain in the field of marketing technology, it’s change. Rather than slowing down, several big changes are accelerating across the industry. And the good news is that you can harness them to your advantage for better marketing and better business.

Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future:

  1. The maturing of martech platform ecosystems.
  2. The blending of software and services.
  3. The rise of citizen engineers.

These three marketing technology trends are breaking free of classic trade-offs and are enabling marketers to have “the best of both worlds.” Instead of suite vs. best-of-breed, it’s platforms and apps. Instead of buying software or services, it’s software-powered services and service-enabled software. Instead of build vs. buy, it’s custom apps and ops on a common foundation.

You can harness these trends today. But they will also get you through the disruptive “age of martech reckoning” ahead as we transition from the first golden age of marketing software to the second golden age and beyond.

Mark your calendars for February 28 at 1:00pm EST to join Scott and your martech community for powerful insights and game-changing advice. Register now!

Speaker:
Scott Brinker
MarTech Conference Chair and Editor, chiefmartec.com

Scott has over 20 years of experience at the intersection of marketing, IT, and software product development. He is the VP platform ecosystem at HubSpot, and previously was the co-founder and CTO of ion interactive. Scott is the author of the Chief Marketing Technologist blog – chiefmartec.com, and the author of the book Hacking Marketing.

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Sponsored by MarTech Conference
MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Our conference is perfect for the growing community of senior-level hybrid professionals who are both marketing- and tech-savvy. The MarTech® Conference is coming to San Jose April 3-5. Don’t miss this chance to learn proven strategies for overcoming your toughest martech challenges, plus an exclusive look at the 2019 MarTech Landscape - a massive infographic exploring the 5000+ marketing technology solutions at your fingertips. Register now!