Driving TV ROAS: How to Make Your Next Dollar Work Harder
Brands face an increasingly competitive environment in which distracted consumers use multiple devices simultaneously. To get the best results, advertisers need to spend every dollar wisely. But figuring out how to do that, and especially for linear television, remains a … Read more
Best Practices for Choosing & Optimizing Marketing Automation Technology
Date: Sep 17, 2019 1:00 EDT (10:00PDT)Speakers:
Adrienne Whitten, Principal Enterprise Segment Marketer, Adobe
Lizzy Ragno, Campaign Strategist, Adobe
Referral Success for Travel Brands
Despite recent political and economic uncertainty, consumers’ love of travel is unwavering. And there’s nothing we love more than telling others about our holidays – making travel a great sector for refer-a-friend programs. Download our guide to discover: What we’ve … Read more
Choosing a CMS: The Ultimate Guide
With today’s customers expecting more and more out of their digital experiences, selecting the right content management system to elevate your websites and other digital touchpoints has never been more important. That’s no easy task with hundreds of CMS options … Read more
Busting Email Marketing Myths
Email marketing campaigns are only effective when messages reach inboxes — and even if your email makes it to the inbox, will it be opened and read? By knowing your audience and observing the best practices laid out in this … Read more
The Customer Data Platform: An Acxiom Point of View
The Customer Data Platform (CDP) is an emerging option for helping brands manage and activate customer data. Yet research shows that before investing in CDP software, marketers should take a step back and conduct a careful assessment of their needs … Read more
Five Ways to Identify Online Bots
With the growing presence of online bots, now more than ever it’s important to understand what they are, what they can do, and how to identify them. This white paper details the bot landscape, their capabilities, potential impact, and then … Read more
CDPs and DMPs: Demystifying Data Management for Marketers
Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise. … Read more
Location Data Strategies to Improve Customer Experiences
Date: Aug 20, 2019 1:00 EDT (10:00PDT)Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Date: Aug 22, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma
