B2B Site Search Best Practices: Giving Customers What They Need, When They Want it
Date: Jul 25, 2019 1:00 EDT (10:00PDT)Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Lipika Brahma, Customer Success Architect, Coveo
Lead Nurturing Trends: Benchmarks from the Agency Perspective
Lead nurturing gives you the power to target your leads with exactly the right message at exactly the right time – for your agency and your clients. Complete the form to get your copy of the “How Marketing Automation Helps … Read more
A Marketer’s Guide to a Perfect Launch
The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late … Read more
The Future of Search: Capturing the Hearts and Minds of Generation Z
The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, … Read more
Top 10 Must-Haves for Marketing Automation
Check out this guide so you’ll make a smart choice when selecting a marketing automation vendor. Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges … Read more
3 Things Every CMO Should Know About The Creative Production Process
CMO’s – There’s a huge opportunity in your organization to accelerate your creative projects, and it’s hiding in plain sight – your creative content production, review, and approval processes. Download this white paper from Ziflow and learn more about: The … Read more
Customer Loyalty in E-Commerce
It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why? This e-book from Exponea will explain why, despite knowing the importance of retention, so many companies continue to … Read more
Omnichannel eBook: Stop Advertising To Your Customers
What will you learn? As the number of marketing channels grow, campaigns must become more effective at engaging and converting. This guide from Exponea will discuss the right tools and processes to help automate your marketing efforts in order to … Read more
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors
Date: Jun 18, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Detlef Johnson, Editor at Large, Search Engine Land
Barry Schwartz, Contributing Editor, Search Engine Land
Greg Sterling, Contributing Editor, Search Engine Land
How to Build a Comprehensive Data Strategy
Date: Jul 11, 2019 1:00 EDT (10:00PDT)Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise
