Busting Email Marketing Myths
Email marketing campaigns are only effective when messages reach inboxes — and even if your email makes it to the inbox, will it be opened and read? By knowing your audience and observing the best practices laid out in this … Read more
The Customer Data Platform: An Acxiom Point of View
The Customer Data Platform (CDP) is an emerging option for helping brands manage and activate customer data. Yet research shows that before investing in CDP software, marketers should take a step back and conduct a careful assessment of their needs … Read more
Five Ways to Identify Online Bots
With the growing presence of online bots, now more than ever it’s important to understand what they are, what they can do, and how to identify them. This white paper details the bot landscape, their capabilities, potential impact, and then … Read more
CDPs and DMPs: Demystifying Data Management for Marketers
Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise. … Read more
Location Data Strategies to Improve Customer Experiences
Date: Aug 20, 2019 1:00 EDT (10:00PDT)Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Date: Aug 22, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma
The Personalization Maturity Curve
Personalization has been much talked about over the last five years. But many companies remain challenged by the complexity and scale of the transformation required to make it possible. As a leading personalization platform provider, Boxever wanted to help brands find … Read more
How to Design and Build the Ideal Martech Stack
Date: Aug 14, 2019 1:00 EDT (10:00PDT)Speakers:
Jason Widup, VP, Search Marketing & Operations, Workfront
Ashley Blanchard, Senior Technology Manager, Workfront
Referral Success in the Sport & Fitness Sector
Sport, perhaps more than any other sector, has the power to bring people together for a shared interest. This is even more true now, given marketing has evolved towards building deeper and more personal connections with customers. Making referral marketing … Read more
How to Build Brand Authenticity Using Customer Generated Content
For brand marketers, the key to digital success is to harness the power of customer generated content to build trust and capture the final sale. This whitepaper explains how brands can better leverage customer generated content, social media posts from … Read more
