Location Data Strategies to Improve Customer Experiences

Date: Aug 20, 2019 1:00 EDT (10:00PDT)

Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies

HERE

Accurate, contextual location data is essential to providing customers with a compelling marketing experience. In fact, knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure.

The majority of consumers are more likely to purchase from a company that offers personalized experiences. Yet one-third of digital marketers still say that one of their biggest challenges is understanding how to use location data to deliver relevant offers.

Join our location marketing experts as they explain how to leverage location insights to create more targeted marketing and contextual advertising campaigns. You’ll learn how to enrich your audience data to reach the most qualified audiences – wherever they are consuming media.

Attend this webinar and learn:

  • How to innovate around location insights to create personalized experiences
  • Refined segmentation techniques that will reduce waste and improve campaign ROI
  • Strategies to increase customer engagement by combining customer behavior and experiences with online and offline data

Speakers:

Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
With decades of experience, Jason leads a team responsible for both the development of industry specific solutions and helping HERE’s customers use those solutions, and location intelligence, to drive business value.

Cami Zimmer, Executive VP, Business Development & Marketing, Glympse
Cami is responsible for creating and implementing strategies to enhance new business opportunities and elevate Glympse’s corporate brand through marketing, communications and public relations. Working directly with Fortune 1000 partners and customers, she supports revenue growth objectives centered around Glympse’s proven location services technology.

Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies
Hervé is a strategic, hands-on and results-oriented senior executive with 25 years of experience in the digital media industry. He has been involved in the launch and deployment of traditional and emerging digital media platforms now used by more than 250 million consumers worldwide.

Sponsored by HERE

HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location, we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com and www.here.com.

Related resources: DMD Sidebar, Featured, Featured, Featured Home, Local, Local Advertising, Marketing General, Mobile, Multi-channel, Webcasts Sidebar.

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