The B2B Outlook on Marketing Data Quality
B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on … Read more
Metadata, SEO, and ChatGPT: What’s DAM Got To Do With It?
Date: Jun 6, 2023 1:00 EDT (10:00PDT)Speakers:
Melissa Torres,
Assistant Director of Digital Publishing, Phillips 66Jake Athey,
VP of Sales & Marketing, AcquiaKevin Quillen,
Drupal Practice Lead and Principal Developer, VelirChris Hay
Distinguished Engineer, IBM
Your Customer Data Roadmap to Staying Ahead of the Competition
Date: Jun 15, 2023 1:00 EDT (10:00PDT)Speakers:
John Nash,
Chief Marketing and Strategy Officer, Redpoint GlobalBeth Scagnoli,
VP of Product Management, Redpoint Global
Data Down the Drain? CDPs Bring Value to an Underutilized Asset
Date: May 23, 2023 1:00 EDT (10:00PDT)Speakers:
Alex Sarson,
Pre-Sales Consultant, BlueConicCraig Howard,
Chief Solution Architect, Actable
The Composable Customer Data Platform: How it supports next-gen customer experiences
Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights. In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time. Elevate … Read more
How To Power Next Best Action with First-Party Customer Data
Date: May 9, 2023 1:00 EDT (10:00PDT)Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at SnowplowDan Morris, Sr. Director, Industry Solutions - Communications, Media & Entertainment, Databricks
Harnessing the Power of Customer Data to Stay Ahead of the Competition
Date: Apr 27, 2023 1:00 EDT (10:00PDT)Speakers:
Karen Naves,
SVP Global Demand Gen, Tealium
Get to the Heart of Customer Experience With Data that Delivers
Date: Apr 25, 2023 1:00 EDT (10:00PDT)Speakers:
Martin Kihn,
SVP Strategy, Marketing Cloud at SalesforceLora Schordock,
VP of Business Development at Acxiom
The Next Big Thing in Martech: The Data Warehouse
Date: Mar 23, 2023 1:00 EDT (10:00PDT)Speakers:
Scott Brinker,
VP Platform Ecosystem, HubSpotJuan Mendoza,
CEO, The Martech WeeklyTejas Manohar,
Co-founder/Co-CEO of Hightouch
The Modern Customer Data Platform: Why you need one now and what you need to know
Customer data platforms (CDPs) have become more and more a critical part of the MarTech stack. The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints … Read more
