Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical
Date: Apr 25, 2024 1:00 EDT (10:00PDT)Speakers:
Jon Tejeda,
Director Of Sales, AtDataReagan Gordon,
Relationship Manager-Marketing Automation, ZirousJake Eggers,
Marketing Technology-Project Manager, Zirous
Data-Driven Healthcare Experiences
Attitudes towards healthcare are changing. Consumers, healthcare providers, and even insurers are taking a much more proactive approach to health, seeking to identify conditions earlier than ever and taking steps to improve overall wellness. Across the mental and physical health … Read more
How To Achieve Personalization At Scale In Financial Services
Adobe commissioned Incisiv to assess the state of personalisation in the financial services industry. The study was designed to understand how firms: Incisiv conducted an extensive survey and executive interviews to gather critical insights and also built a framework to … Read more
Turn Data into Meaningful Customer Moments
Date: Apr 4, 2024 1:00 EDT (10:00PDT)Speakers:
Andrew Lee,
Senior Product Marketing ManagerSonia Lele,
Senior Director, Data Science
Orchestrating The Customer Journey For Retail Success
As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at different times that orchestrating a harmonious shopper’s journey can be challenging. Like a conductor setting the … Read more
Deepening The Database
For years, we’ve witnessed a shift in the digital economy— consumers value experiences over products. And more than ever, they’re looking for experiences to be tailored to their unique needs. Customers expect high-quality, digitally driven experiences and self-service options across … Read more
Data Storytelling Masterclass
Date: Jan 11, 2024 1:00 EDT (10:00PDT)Speakers:
Rima Deming,
Principal Marketing Strategist, MarigoldBritt Fetterhoff,
Digital Marketing Strategist, Marigold
Build or buy: Choose your own CDP adventure
Unlock the potential of personalized customer experiences with Customer.io’s ebook “Build or buy: Choose your own CDP adventure.” Dive into the world of customer data platforms (CDPs) and learn how they can transform your data into actionable insights. A CDP aggregates customer data … Read more
The B2B Outlook on Marketing Data Quality
B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on … Read more
Metadata, SEO, and ChatGPT: What’s DAM Got To Do With It?
Date: Jun 6, 2023 1:00 EDT (10:00PDT)Speakers:
Melissa Torres,
Assistant Director of Digital Publishing, Phillips 66Jake Athey,
VP of Sales & Marketing, AcquiaKevin Quillen,
Drupal Practice Lead and Principal Developer, VelirChris Hay
Distinguished Engineer, IBM
