Resource Library: Customer Data Platforms

webcast

Data Storytelling Masterclass

Date: Jan 11, 2024 1:00 EDT (10:00PDT)

Speakers:
Rima Deming, Principal Marketing Strategist, Marigold
Britt Fetterhoff, Digital Marketing Strategist, Marigold


whitepaper

Build or buy: Choose your own CDP adventure

Unlock the potential of personalized customer experiences with Customer.io’s ebook “Build or buy: Choose your own CDP adventure.” Dive into the world of customer data platforms (CDPs) and learn how they can transform your data into actionable insights. A CDP aggregates customer data … Read more »


whitepaper

The B2B Outlook on Marketing Data Quality

B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on … Read more »


webcast

Metadata, SEO, and ChatGPT: What’s DAM Got To Do With It?

Date: Jun 6, 2023 1:00 EDT (10:00PDT)

Speakers:
Melissa Torres, Assistant Director of Digital Publishing, Phillips 66
Jake Athey, VP of Sales & Marketing, Acquia
Kevin Quillen, Drupal Practice Lead and Principal Developer, Velir
Chris Hay Distinguished Engineer, IBM


webcast

Your Customer Data Roadmap to Staying Ahead of the Competition

Date: Jun 15, 2023 1:00 EDT (10:00PDT)

Speakers:
John Nash, Chief Marketing and Strategy Officer, Redpoint Global
Beth Scagnoli, VP of Product Management, Redpoint Global


webcast

Data Down the Drain? CDPs Bring Value to an Underutilized Asset

Date: May 23, 2023 1:00 EDT (10:00PDT)

Speakers:
Alex Sarson, Pre-Sales Consultant, BlueConic
Craig Howard, Chief Solution Architect, Actable


whitepaper

The Composable Customer Data Platform: How it supports next-gen customer experiences

Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights. In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time. Elevate … Read more »


webcast

How To Power Next Best Action with First-Party Customer Data

Date: May 9, 2023 1:00 EDT (10:00PDT)

Speakers:
Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Dan Morris, Sr. Director, Industry Solutions - Communications, Media & Entertainment, Databricks


webcast

Harnessing the Power of Customer Data to Stay Ahead of the Competition

Date: Apr 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Karen Naves, SVP Global Demand Gen, Tealium


webcast

Get to the Heart of Customer Experience With Data that Delivers

Date: Apr 25, 2023 1:00 EDT (10:00PDT)

Speakers:
Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce
Lora Schordock, VP of Business Development at Acxiom


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