Build or buy: Choose your own CDP adventure

Unlock the potential of personalized customer experiences with’s ebook “Build or buy: Choose your own CDP adventure.” Dive into the world of customer data platforms (CDPs) and learn how they can transform your data into actionable insights. A CDP aggregates customer data from your tech stack, creating cohesive customer profiles for your marketing, analytics, sales, and support needs.

In this adventure, you’ll explore: 

  • Why unified customer data matters 
  • Crafting a strategy for your CDP journey 
  • The pros and cons of building your CDP 
  • The advantages of buying from a vendor 
  • A head-to-head comparison to guide your decision-making. 

Your journey to data-driven success starts here. Choose your path and discover the power of a CDP.

Sponsored by is a customer engagement platform designed for marketing teams to create data-driven campaigns that reach people across all messaging channels at the right time. We offer two products: • Journeys: a messaging automation tool for all of your engagement needs. • Data Pipelines: a customer data platform that connects your entire tech stack.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.