Get Started on Improving Your Customer Journey Experience

Date: Apr 26, 2022 1:00 EDT (10:00PDT)

Speakers:
Neta-Lee Katz, Head of Marketing Tech Ops, Shutterfly
George Phipps, Director of Product Marketing, ActionIQ

It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.

This gap is often due to enterprise challenges when it comes to navigating the data processing, quality and integration required to meet consumer demands. But adding a real-time layer to your engagement strategy doesn’t have to introduce more complexity.

Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved real-time customer engagement in its CX strategy while streamlining operations and reducing resources dedicated to customer audience management. You’ll learn:

  • Benefits and use cases of scaled real-time engagement
  • Key business initiatives – and hurdles to navigate– in pursuit of real-time engagement
  • Steps you can take toward real-time CX

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Sponsored by ActionIQ
ActionIQ is a customer data platform that helps enterprise brands align people, technology and processes to deliver exceptional customer experiences across every touchpoint.