2022 State of Customer Data Report

How Should Shifts in Customer Data Affect Your 2022 Strategy?

Third-party data is quickly becoming obsolete as privacy regulations and protections amass. The best way to protect yourself from these changes is by collecting your own data. This customer data report will look at trends around customer data. Focusing on how to utilize first-party and zero-party data to maximize your campaign performance. 

In this report we:

  • Look at five trends we predict will impact your data strategy in 2022
  • See how Simon Data’s most successful clients have used first-party and zero-party data
  • Get recommendations from thought leaders in the space on to utilize these trends

Sponsored by Simon Data
Simon Data is the marketer-first orchestration Customer Data Platform (CDP) allowing e-commerce, travel, marketplace, and retail brands to easily use data to build unique customer journeys across channels at accelerated speeds. The platform leverages real-time. historical data and machine learning to power turnkey communications. Leading brands ASOS, JetBlue, Equinox, and Vivino, rely on Simon to build one-to-one personalization across multiple channels without the need for an all-in-one cloud solution.