Consumer Loyalty Trends to Watch that Make or Break Brand Relationships

Date: Oct 11, 2022 1:00 EDT (10:00PDT)

Speakers:
James Riess, Senior Vice President, Strategy & Insights, Merkle
Michela Baxter, VP, Practice Development, Merkle
Michelle Grant, Director, Strategy and Insights, Retail and Consumer Goods, Salesforce

Heading into the new year, the rising cost of acquisition will drive marketers to turn to their customer base for growth. But as the competition for consumers’ time and attention heats up, engendering true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty.

Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relationships.

Attendees will leave with a better understanding of:

  • Why you should shift your perception of loyalty and what it means for your business
  • The consumer trends driving brand loyalty
  • Actionable ways to capitalize on these trends
  • How to set your brand up for loyalty success in 2023

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Sponsored by Merkle