2022 CDP Buyer’s Guide

Simon Data

How to find the right CDP for your business objectives.

There are many customer data platforms (CDP) out there. Trying to figure out which solution is right for you can be a daunting task. To that point, Simon Data put together this CDP Buyer’s Guide to help navigate the complex landscape and find the best tool for your needs.
In this guide, you’ll learn:

  • What a CDP is and how it differs from other martech tools
  • The different types of CDPs and when each is the best fit
  • What business outcomes you can improve by finding the best solution for your company
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Sponsored by Simon Data
Simon Data is the marketer-first orchestration Customer Data Platform (CDP) allowing e-commerce, travel, marketplace, and retail brands to easily use data to build unique customer journeys across channels at accelerated speeds. The platform leverages real-time. historical data and machine learning to power turnkey communications. Leading brands ASOS, JetBlue, Equinox, and Vivino, rely on Simon to build one-to-one personalization across multiple channels without the need for an all-in-one cloud solution.

Related resources: Customer Data Platforms, DMD Sidebar, Featured, Featured, Featured Home, White Papers, Whitepapers Sidebar.

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