Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle

Date: Dec 15, 2022 1:00 EDT (10:00PDT)

Speakers:
Jason Langsner, Senior Product Manager, WaPo360
Tamara Gruzbard, VP of Strategic Services, ActionIQ

Companies across all industries are continually finding new ways to elevate digital experiences and what was once a ‘nice to have’ is now essential. Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs.

As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty. Those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.

Join The Washington Post’s Senior Product Manager of WaPo360 Jason Langsner and ActionIQ’s VP of Strategic Services Tamara Gruzbarg as they discuss how The Washington Post is executing personalized customer experiences as a key engagement driver to power use cases from acquisition to win back.

You’ll learn:

  • The importance of hyper-personalization to drive effective engagement across the customer lifecycle
  • How real-time strategies fit into The Washington Post’s broader vision
  • Tools and tactics to execute personalization use cases across channels from a data-first organization

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Sponsored by ActionIQ
ActionIQ is a customer data platform that helps enterprise brands align people, technology and processes to deliver exceptional customer experiences across every touchpoint.