Top Data and Analytics Trends for the Digital-First Marketer
Date: Apr 28, 2022 1:00 EDT (10:00PDT)Speakers:
Loretta Shen,
Senior Director, Product Marketing, Salesforce
Marketing Attribution: The No-Nonsense User’s Guide
Marketing attribution is the science of proving that marketing actually works. It’s a powerful tool that can help you optimize campaigns, increase ROI and build confidence in marketing’s value.Or that’s the vision, at least. In practice, many marketers struggle to … Read more
Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World
Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … Read more
2022 Digital Consumer Trends Index
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at … Read more
YouTube Video Optimization Checklist
Every marketer knows they need to optimize their website content, but did you know you can optimize your YouTube videos as well? YouTube is the second largest search engine in the US, only bested by its owner, Google, for having … Read more
Google Ads Conversion Masterclass: From Clicks to Calls to Revenue
Date: Mar 17, 2022 1:00 EDT (10:00PDT)Speakers:
Blair Symes
Sr. Director, Product Marketing, InvocaAmy Hebdon
Founder, Paid Search Magic
Help Your Website Lose the “Wait” with Media Optimization
Optimizing media is priority #1 in today’s digital world. If you think today’s consumers have the time or the inclination to wait for painfully slow-loading webpages, think again. If a video is buffering for far too long or an image … Read more
Lose the Wait: Loading Websites Faster With Media Optimization
In today’s high-stakes digital world, “weight” too often means “wait.” Heavy, media-rich webpages can be painfully slow to load, and evidence abounds that an impatient audience won’t stick around: 40% of site visitors would abandon a page that takes longer … Read more
Instagram for Business
Instagram today has an estimated 1.074 billion monthly active users who are each looking for their own niche content to engage with. If you want your brand to be seen then you should be there, too. Unfortunately, there isn’t one … Read more
Big Game LVI insights album
Every year, the Super Bowl makes history. This year, Talkwalker looked at how brands are fighting for the inches that will get them closer to their customers before, during, and after the Big Game. After analyzing billions of consumer data … Read more