Expert Advice: Make Your Marketing Stand Out This Holiday Season

Date: Sep 29, 2022 1:00 EDT (10:00PDT)

Joan Jenkins, CMO, Blueshift
Greg Mishkin, Vice President and Practice Leader, Escalent

Get ready for the biggest shopping season of the year! Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years.

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction.

That’s where AI comes in. Join experts to learn how to help your marketing stand out among the crowd. We will cover how to:

  • Use intelligent insights to deliver targeted recommendations and content.
  • Engage tactics like FOMO (fear of missing out) and personalized recommendations to better entice shoppers.
  • Reach customers in all the channels they’re most likely to interact with your brand.

Don’t leave your holiday marketing to chance. Register for free today.

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Sponsored by Blueshift
San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. Its SmartHub CDP uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey.