Big Game LVI insights album
Every year, the Super Bowl makes history. This year, Talkwalker looked at how brands are fighting for the inches that will get them closer to their customers before, during, and after the Big Game. After analyzing billions of consumer data … Read more
A/B Testing is Dead, Long Live A/B Testing!
Date: Mar 3, 2022 1:00 EDT (10:00PDT)Speakers:
Scott Brinker, Editor, chiefmartec.com George Khachatryan, CEO, OfferFit
The Three Types of Machine Learning & Their Uses in Marketing
There’s lots of buzz around Artificial Intelligence (AI), but the noise has contributed to a very fuzzy concept for marketers. Despite AI’s proven ability to increase campaign performance and create uplift, many marketers still lack a general understanding of what … Read more
The End of A/B
Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentation is all about … Read more
The Ultimate Social Media Guide to Building Your Brand in 2022
Date: Jan 20, 2022 1:00 EDT (10:00PDT)Speakers:
Harvey Rañola, Global Head of Media Intelligence, NetBase QuidMike Baglietto,
Global Head of Market Insights at NetBase Quid
The Post-Cookie Marketing Playbook
The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer … Read more
The Ultimate Guide to Google Analytics 360
When it comes to analytics platforms, Google Analytics dominates the space. Cardinal Path research shows that 77% of the Fortune 1000 rely on Google Analytics to drive their data analytics practice. Google Analytics 360 is designed not only to help … Read more
The ultimate social media intelligence kit: case studies for every industry
With over 3.78 billion users, social media became a treasure trove of insights for every brand. In this eBook, the YouScan’s team gathered Michelin, GSK, Auchan, and Wavemaker cases to show how different industries can benefit from social media data. … Read more
Visual analytics use cases to borrow in 2022
A significant amount of visual content is left unexplored by businesses willing to leverage social media to know their customers better. According to recent research, brands miss up to 80% mentions, if you don’t monitor visual content. In this eBook, … Read more
The Intelligent Data Lake for Marketers: Powered by Google Cloud Platform
There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services … Read more
