To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
If your brand lacks a pristine golden record for each customer, join John Nash, Chief Marketing and Strategy Officer at Redpoint and Beth Scagnoli, VP of Product Management, Redpoint Global, as they discuss the best steps to get started, as well as:
- Different types of data enrichment, including behavioral, demographic, and geographic
- ‘Golden record’ use cases to drive consumer engagement and ROI
- Streamlining your technology stack and rationalizing competing technologies
- Privacy and data clean room considerations
Sponsored by Redpoint
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering the perfect customer experience – more engaging, highly personalized moments, relevant next-best actions, and tangible ROI—this is how leading marketers lead markets. To learn more, visit redpointglobal.com.