To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
If your brand lacks a pristine golden record for each customer, join John Nash, Chief Marketing and Strategy Officer at Redpoint and Beth Scagnoli, VP of Product Management, Redpoint Global, as they discuss the best steps to get started, as well as:
- Different types of data enrichment, including behavioral, demographic, and geographic
- ‘Golden record’ use cases to drive consumer engagement and ROI
- Streamlining your technology stack and rationalizing competing technologies
- Privacy and data clean room considerations
Sponsored by Redpoint
Redpoint helps innovative companies ignite the full potential of data to drive superior customer experiences across the enterprise. The Redpoint CDP creates the most complete, timely and accurate unified customer profile to power any business use case, using industry-leading data quality and identity resolution combined with dynamic, no-code segmentation and activation. Marketers and CX leaders rely on Redpoint to fuel hyper-personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention. To learn more, visit www.redpointglobal.com.