As Third-Party Data Challenges Turn Digital Marketing On Its Head, Marketers Must Learn How To Acquire And Effectively Use Zero-Party Data
Zero-party data has emerged as a powerful tool to help deliver personalized experiences. However, many firms underestimate the benefits of zero-party data, even going so far as to unnecessarily limit their use of it to post- acquisition tactics.
This new study from Forrester Consulting explores how marketing leaders are responding to data deprecation and planning to use zero-party data to drive their marketing strategies.
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