SEO Recon: The What, Why, and How for Building Amazing Links
Date: Aug 23, 2022 1:00 EDT (10:00PDT)Speakers:
Kyle Ochsner,
Research Team Manager, Page One PowerDevin Boudreaux,
SEO Client Strategist in Research, Page One PowerTyler Bain, Project Manager, Page One Power
Enterprise Marketing Attribution and Predictive Analytics Tools: A Marketer’s Guide
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. But when budgets are tight, the prospect of eliminating waste is especially resonant. Read more
5 Best Practices for Bringing Together All Your Marketing Data
For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But … Read more
Designing the insight-driven brand begins with data advocacy
As the demand for consumer privacy continues to grow, and as third-party cookies continue to crumble, marketers need to look at data privacy in a new way. Consent-minded marketers can use this opportunity to foster a relationship of trust with … Read more
Use Data to Create Next-Level Customer Experiences at Scale
Date: Jul 19, 2022 1:00 EDT (10:00PDT)Speakers:
Luisa Franson,
Product Marketing Manager, North America, MoEngage
Meagan White,
North America Marketing and Sales Lead, MoEngage
The Ultimate Guide to Calculating Marketing Campaign ROI
Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data … Read more
Moving From Basic to Advanced Marketing Analytics
Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face several hurdles when trying to transition to advanced analytics, including siloed data and reliance … Read more
Benchmark Your Social Media Performance For a Competitive Edge
Date: Jun 9, 2022 1:00 EDT (10:00PDT)Speakers:
Seth Bridges,
Founder, Head of Product & Marketing at Rival IQMike Baglietto,
Global Head of Market Insights at NetBase Quid
The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets
E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially … Read more
Master the Art of Agile Research to Iterate, Innovate and Grow
Date: May 5, 2022 1:00 EDT (10:00PDT)Speakers:
Kevin Brennan,
Head of Growth and Operations, Feedback LoopJolene Pierangeli,
Senior Director of Marketing, Feedback Loop
