About SheerID


SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities—such as the military, students, teachers, and more—with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. As a result, the world’s biggest brands—including Amazon, Home Depot, Spotify, and T-Mobile—rely on SheerID as their identity marketing partner.

Resources from SheerID:


Winning Life-Long Customers in a Cookieless World

As major tech platforms phase out third-party cookies leading retail marketers are embracing a new approach to personalization: prioritizing zero-party data—personal information that a customer shares willingly and directly with a brand, signaling great interest in their products. As the pressure … Read more »


The Data Deprecation Challenge And The Promise Of Zero-Party Data

Zero-party data has emerged as a powerful tool to help deliver personalized experiences. However, many firms underestimate the benefits of zero-party data, even going so far as to unnecessarily limit their use of it to post- acquisition tactics. This new study … Read more »


How to Build Long-Lasting Relationships with Zero-Party Data

It’s never been easier for customers to change to a new product—or harder and more expensive for brands to acquire new customers. And the upcoming loss of third-party cookies means that many tried-and-true tactics for customer acquisition won’t work for … Read more »


Identity Marketing for Dummies

In today’s business environment, cutting through the noise is more challenging than ever. Identity Marketing For Dummies is your guide to achieving true breakthrough by marketing to an individual’s core attribute: their identity. Hundreds of leading brands use identity marketing … Read more »


CMO Report: The Quest for Consumer Trust

Marketers see first- and zero-party data as critical to driving closer relationships with their customers. For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, … Read more »


Put Identity Marketing In the Center of Your Personalization Initiatives

In March 2020, in this commissioned study conducted by Forrester Consulting on behalf of SheerID, current approaches to personalization in the industries of retail, travel and hospitality, software and subscriptions, and retail banking were evaluated. Forrester conducted an online survey … Read more »


4 Customer Acquisition Strategies for the Next Normal

In many parts of the country, “stay safer at home” orders remain in effect and consumers are getting used to a new way of doing business, from opting for curbside pickup to increasing their online shopping. Even as the country … Read more »


How You Drive Revenue While Staying True to Your Brand Purpose

Date: Jun 25, 2020 1:00 EDT (10:00PDT)

Sai Koppala, Chief Marketing Officer, SheerID
Lino Reveles Trujillo, Partner Success, Headspace

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