Analyze Social Media and Consumer Behavior for the Greater Good

Date: Jan 18, 2023 1:00 EDT (10:00PDT)

Nicole Olynk Widmar, Professor, Associate Head and Graduate Program Chair at Purdue University
Jinho Jung, Research Associate at Purdue University
Harvey Rañola, Global Head of Media Intelligence, NetBase Quid

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must.

Learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system––consumers, farmers, and other interested parties––understand current online and social media interest in meat and related food systems.

In this session, we will cover:

  • How the #Meats dashboard necessitated a shift in data capture, analysis, and distribution
  • How has the automation of extracting key insights changed market research
  • How online data is used to understand human behaviors and industry trends

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Sponsored by Netbase Quid
NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market.