If the Customer is Always Right, Your Technology Should be Too

Date: Oct 6, 2022 1:00 EDT (10:00PDT)

Lisa Hopkins, Global Advertising & Marketing Technology Partner Strategy, AWS
Steven Casey, VP, Research Director, Forrester
Zack Wenthe, CDP Evangelist, Treasure Data
Ankur Jain, Global Cloud Practice Lead, Merkle

Marketers continuously try to keep pace with evolving customer expectations. Because of this, many advertising and marketing solutions directly impact their ability to carry out their roles and drive results successfully.

While many have prioritized customer experience, they still have data siloes that hinder their ability to meet customer expectations. According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest?

Join this webinar to hear experts from AWS, Forrester, Merkle, and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations.

Join this webinar and learn:

  • How marketers are prioritizing the customer experience with data and technology
  • The emerging solutions and channels that cultivate stronger customer experiences
  • How to overcome data hurdles to get the insights that fuel superior customer experiences

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