A Neustar White Paper produced with MarTech
CPM inflation is a pressing concern for digital marketers. When CPM inflation increases, digital advertising prices rise, making it more expensive to reach digital audiences.
And while ad prices are soaring, precisely targeting ads is becoming more difficult due to a combination of factors, including increased competition, an increasingly limited ability to track consumers, changes in privacy laws, and consumer advertising indifference.
With a comprehensive consumer data strategy backed by identity resolution and audience segmentation, you can take steps to make your digital ad spend more effective in the face of escalating prices.
This white paper covers the top factors contributing to CPM inflation and how you can counter it with data and targeting. Download this report from Neustar and learn how to:
- Connect your entire consumer data ecosystem
- Move away from an over-reliance on third-party cookies and
- Build strong customer relationships in the process
Sponsored by Neustar
Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in Marketing, Risk, Communications, and Security that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar serves more than 8,000 clients worldwide, including 60 of the Fortune 100. Learn how your company can benefit from the power of trusted connections here: https://www.home.neustar.