Demystifying Mid-Funnel Ad Impact

Your ads work a lot harder than you think. Want to uncover how they impact conversion outcomes, without relying on cookies or mobile IDs, even on sites you have no relationship with? Get full credit for your ad impact. Get to know Outcomes Lift. With this approach marketers see beyond their own data to the impact of their advertising on visitation to competitors’ websites, review sites, search, and crucially, visitation to e-commerce sites where their products are for sale.

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DISQO is the CX intelligence platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO’s insights, agile testing and advertising measurement products are powered by millions of consumers on the industry’s largest opt-in consumer data platform.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.