The Ultimate Guide to Click Fraud
25% of your digital advertising budget could be wasted on click fraud! If you’re in charge of your business’ PPC or Google Ads campaigns, chances are you’ve come across the term “invalid traffic”, or “Click Fraud”. But do you know … Read more »
5 Steps to Dominate Ad Copy in a Smart Bidding World
Date: Mar 10, 2022 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing, Adthena
Google Ads Conversion Masterclass: From Clicks to Calls to Revenue
Date: Mar 17, 2022 1:00 EDT (10:00PDT)Speakers:
Blair Symes
Sr. Director, Product Marketing, InvocaAmy Hebdon
Founder, Paid Search Magic
Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies
Date: Jan 11, 2022 1:00 EDT (10:00PDT)Speakers:
Steve Zisk,
Senior Product Marketing Manager, Redpoint Global Kris Tomes, VP of Engineering, Data Management Redpoint Global
2 Lights to Guide Your Google Paid Search Path to Success in 2022
Date: Dec 9, 2021 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
PPC Campaign Launch Checklist
Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel Selection and Budget Distribution Campaign Assets
5 Tips to Max your Google Ads Search Spend Efficiency and Grow
Date: Oct 5, 2021 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing, Adthena
Killer Paid Search Tactics That Every Marketer Needs to Know
Date: Aug 10, 2021 1:00 EDT (10:00PDT)Speakers:
Blair Symes
Sr. Director, Product Marketing, Invoca Jessica Stein
Director, Search Marketing, Media Experts
This Time It’s Personal: The Enterprise Guide to Personalization at Scale
Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … Read more »
When the Third-Party Cookie Party is Over
Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … Read more »