Resource Library: Advertising

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The Ultimate Guide to Click Fraud

25% of your digital advertising budget could be wasted on click fraud! If you’re in charge of your business’ PPC or Google Ads campaigns, chances are you’ve come across the term “invalid traffic”, or “Click Fraud”. But do you know … Read more »


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5 Steps to Dominate Ad Copy in a Smart Bidding World

Date: Mar 10, 2022 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena


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Google Ads Conversion Masterclass: From Clicks to Calls to Revenue

Date: Mar 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Amy Hebdon Founder, Paid Search Magic


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Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies

Date: Jan 11, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Kris Tomes, VP of Engineering, Data Management Redpoint Global


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2 Lights to Guide Your Google Paid Search Path to Success in 2022

Date: Dec 9, 2021 1:00 EDT (10:00PDT)

Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena


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PPC Campaign Launch Checklist

Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel Selection and Budget Distribution Campaign Assets


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5 Tips to Max your Google Ads Search Spend Efficiency and Grow

Date: Oct 5, 2021 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena


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Killer Paid Search Tactics That Every Marketer Needs to Know

Date: Aug 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Jessica Stein Director, Search Marketing, Media Experts


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This Time It’s Personal: The Enterprise Guide to Personalization at Scale

Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … Read more »


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When the Third-Party Cookie Party is Over

Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … Read more »


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