Resource Library: Advertising

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Google is Hogging Half Your Traffic: How to Get It Back

Date: Jan 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Matthew Howells-Barby, Director of Acquisition Marketing, HubSpot
Andreas Dzumla, Co-CEO & Co-Founder, Longtail UX


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The State of Retail Media: Learnings from 100 Retail Brand Executives

Date: Jan 16, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


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Brand Protection Basics: Affiliate Ad Hijacking

Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate … Read more »


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The Telecom Marketer’s Guide To Mastering Display Advertising

Read how Three Sweden, Telia Company, and Telenor have succeeded with display advertising with improved results. Download Bannerflow’s guide to get actionable solutions to the three biggest challenges for digital marketers in telecom. Explore: Strategies for attracting new customers Using … Read more »


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Customer loyalty: A guide to understanding lifetime value in the offline world

Customer lifetime value, often referred to as CLV, is one of the most important measures of marketing success. Strong CLV represents loyalty and customer value. It’s a great way to measure the success and strength of your business But it … Read more »


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A Click Is Not a Customer: Using offline attribution to improve digital ad performance

Digital advertising is among the most effective ways to get your message to potential customers. The challenge is you don’t know how well digital advertising performs if your goal is driving traffic to a real-world location. There’s no sure way … Read more »


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The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter

Date: Oct 23, 2019 1:00 EDT (10:00PDT)

Speakers:
Tom Treanor,Head of Marketing, Arm Treasure Data


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How to Optimize Your Ad Strategy for Revenue

Measuring ROI from paid marketing is a critical problem a lot of marketers are trying to tackle. Good marketing is not transactional, most marketers know this, but it is easy to forget. ROI is measured along a cycle that could … Read more »


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Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Date: Oct 8, 2019 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Adthena


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The Trouble With Automation and Google Ads

Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to … Read more »


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