Brand Protection Basics: Affiliate Ad Hijacking

Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate ad, and the affiliate is paid a commission for conversions that the brand would have captured directly.
This white paper from BrandVerity discusses the following ad hijacking topics:
  • What does ad-hijacking look like?
  • What is the impact of ad hijacking?
  • How can you stop ad hijacking?

Sponsored by BrandVerity
BrandVerity protects the world’s leading brands online. Our Paid Search Monitoring and Web Compliance software efficiently monitors partners, affiliates, and third parties to make the Internet a more trustworthy place for your customers to interact with your brand. For more information, visit