Customer loyalty: A guide to understanding lifetime value in the offline world

Customer lifetime value, often referred to as CLV, is one of the most important measures of marketing success. Strong CLV represents loyalty and customer value. It’s a great way to measure the success and strength of your business

But it can be hard to measure, and even harder to manage, especially for businesses that operate in the real world.

Download this whitepaper and learn why understanding it will help you build a strategy to attract customers that spend more money and tell their friends about you.

Sponsored by Zenreach
Zenreach is a WiFi-powered marketing solution to assist brick-and-mortar merchants with: Automatically collect customer data as they walk into a store & track visit behavior - Serve personalized messages across email, Facebook, Instagram & Google to get them keep coming back as well as find look-alikes - Measure & optimize campaigns based on walk-through-rate, not likes or clicks - Measure offline return of your digital ad spend, in real-time