Resource Library: Display

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Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Date: Jun 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Adam French, Regional Vice President, EMEA, TrafficGuard


webcast

Measurement in a Cookieless World: Are You Ready for What’s Next?

Date: Apr 12, 2022 1:00 EDT (10:00PDT)

Speakers:
Sreekant Lanka , SVP Digital Solutions, iQuanti


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Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World

Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … read more »


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2022 Digital Consumer Trends Index

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at … read more »


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Your Playbook for a Cookieless World

Learn How to Thrive in a World Without Third-Party Cookies As third-party cookies deprecate in 2023, marketers face many challenges for creating hyper-targeted, measurable digital marketing campaigns. Companies are striving now to determine how to continue delivering personalized experiences and … read more »


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The War On Ad Fraud

As fraudulent tactics become increasingly sophisticated, the battle against ad fraud is an uphill one. With an arsenal of effective methods like domain spoofing, ad stacking and pixel stuffing, fraudsters present a genuine threat to healthy conversion rates and optimised … read more »


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Ad Fraud Prevention: Buyer’s Guide for Performance Marketers

Today, over half of all internet traffic is generated by bots and performance advertising is plagued by different tactics that generate fake leads or attempt to steal the attribution of genuine leads. This invalid traffic not only consumes your ad … read more »


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The Ultimate Guide to Click Fraud

25% of your digital advertising budget could be wasted on click fraud! If you’re in charge of your business’ PPC or Google Ads campaigns, chances are you’ve come across the term “invalid traffic”, or “Click Fraud”. But do you know … read more »


webcast

Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies

Date: Jan 11, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Kris Tomes, VP of Engineering, Data Management Redpoint Global


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PPC Campaign Launch Checklist

Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel Selection and Budget Distribution Campaign Assets