Resource Library: Display


How to Measure Google’s E-A-T Criteria and Improve Your Organic Results

Date: Jun 10, 2021 1:00 EDT (10:00PDT)

Ajay Rama Senior Vice President, Products, iQuanti


Advertising in the Age of Privacy: iOS 14 & Beyond

The ongoing Apple iOS 14 updates that began rolling out in 2020 include a variety of changes related to data privacy. The intention of these changes is to provide users with transparency on what data apps are tracking on their … read more »


Top Tips for Improving Quality Score

Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score. Download … read more »


How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics

Date: Aug 27, 2020 1:00 EDT (10:00PDT)

Owen Ray, Sr. Content Marketing, Manager, Invoca
Greg Sterling, Editor, Search Engine Land


Adapting Your Advertising Strategy in a Crisis

March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen. Explore the developing changes in the digital marketing landscape, particularly in paid advertising, through the COVID-19 pandemic, and key insights to apply to … read more »


Display B2B Buying Has Evolved

Today’s B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it’s a fact of business life. In this insight-filled whitepaper, you’ll find a range of ideas, tactics, and advice on … read more »


Retargeting in 2020: Key Insights to Help You Succeed

Date: Apr 2, 2020 1:00 EDT (10:00PDT)

Todd Lebo, Partner & CMO, Ascend2
Jalali Hartman, AI Lab Director, Perfect Audience
Eric Stockton, General Manager, Perfect Audience


The Essential Guide to Protecting Your Ad Spend from Invalid Traffic

Fraud accounted for nearly $6.5B in wasted ad spend for advertisers in 2017 alone. But, did you know that not all invalid traffic (IVT) is fraud. Learn more about IVT, and what you can do to keep your campaigns protected. … read more »


Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond

This 56-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading digital commerce advertising management platform software vendors, and marketers who have digital commerce advertising management software. read more »


The Telecom Marketer’s Guide To Mastering Display Advertising

Read how Three Sweden, Telia Company, and Telenor have succeeded with display advertising with improved results. Download Bannerflow’s guide to get actionable solutions to the three biggest challenges for digital marketers in telecom. Explore: Strategies for attracting new customers Using … read more »