Resource Library: Display

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An Introduction: Performance Marketing for Your Business

Performance marketing can provide maximum advertising power without draining your advertising budget. This introduction to performance marketing from TUNE covers the following topics: Basic concepts of performance marketing programs An introduction to affiliate offers Understanding publishers


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Complete Guide to Facebook Advertising

Today, a Facebook advertiser’s biggest obstacle is that, with the proliferation of ad types, goals, and things you can actually achieve on Facebook, the options and best practices can get overwhelming. 3Q Digital boils it down for you in this … read more »


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State of Digital Advertising 2017

Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights … read more »


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The Programmatic Guide for Modern Marketers, Publishers, and Media Planners

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of … read more »


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4 Critical Touch Points of an Effective Ad Campaign

For success in today’s digital marketing world, you need a well-rounded, holistic advertising strategy that encompasses various mediums and methods of communication. Multi-touch point advertising campaigns aren’t just important, they’re absolutely necessary for a successful advertising campaign. In this white … read more »


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The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions

Date: Apr 25, 2017 1:00 EDT (10:00PDT)

Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech


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6 Things to Look For in Bidding Optimization Solutions

Predictive Search Bidding is a great way to control your costs while increasing your return on investment (ROI). Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers … read more »


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6 Steps to Creating High Converting Native Ads

Reaching your target audience and gaining traction and interest with native ads, is far more complex than simply inserting an ad that will integrate with a medium. As marketers, we need to make sure native ads are working for us. … read more »


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The Facebook Advertising Ecosystem

Chances are you’re already advertising on Facebook, and that’s great—its audience, depth of data, and overall advertising power are second to none in the social advertising world. But as powerful as Facebook advertising is, it’s equally complex. If you’re not … read more »


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The Click-to-Call Playbook for Display Advertising

Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display.  Get this guide from DialogTech to get started.