How Connected TV Boosts Omnichannel Ad Strategies.
Connected TV (CTV) may rely on television screens to serve advertisements, but in practice, it’s a powerful performance channel akin to paid search and paid social. With CTV advertising, brands get both a high level of control over their campaigns … Read more
Realize Your Creative Vision in 2025
Date: Jan 28, 2025 1:00 EDT (10:00PDT)Speakers:
Allie Archerd,
Account Director, MNTN
Building the AI feedback loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
Your Guide to Reporting and Measurement on Connected TV
For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing popularity of Connected TV (CTV) has made the channel more widely accessible to brands of … Read more
The Retailer’s Ultimate Guide to CTV Performance Measurement.
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more
Optimizing Shopping Ads for Natural Language Search
Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI can automatically optimize Performance Max (PMax) + Shopping campaigns with natural consumer language. The secret? Using AI to operationalize natural consumer language … Read more
The Future of Digital Advertising: Your Paid Media Playbook for 2024 — A MNTN white paper produced with MarTech
Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business … Read more
2024: The End of the Third-Party Cookie. So, What Now?
Date: Nov 16, 2023 1:00 EDT (10:00PDT)Speakers:
Tom Bianchi,
SVP Product and Solution Marketing, AcquiaBryant Shea,
Director Product Marketing, Acquia
2023 Digital Advertising Campaign Checklist
Launching and managing a successful Digital Advertising Campaign takes time and planning; this checklist will help ensure you are launching a new effort as prepared as possible to then deliver excellent results. Along with the checklist you’ll learn about:
Putting in the Work: Understanding B2B Audiences on Connected TV
Date: Dec 13, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN