Resource Library: Display

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The Future of Digital Advertising: Your Paid Media Playbook for 2024 — A MNTN white paper produced with MarTech

Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business … Read more »


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2024: The End of the Third-Party Cookie. So, What Now?

Date: Nov 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Tom Bianchi, SVP Product and Solution Marketing, Acquia
Bryant Shea, Director Product Marketing, Acquia


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2023 Digital Advertising Campaign Checklist

Launching and managing a successful Digital Advertising Campaign takes time and planning; this checklist will help ensure you are launching a new effort as prepared as possible to then deliver excellent results. Along with the checklist you’ll learn about:


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Putting in the Work: Understanding B2B Audiences on Connected TV

Date: Dec 13, 2022 1:00 EDT (10:00PDT)

Speakers:
Eric Hatzenbuhler, Senior Digital Marketing Manager, MNTN


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Demystifying Mid-Funnel Ad Impact

Your ads work a lot harder than you think. Want to uncover how they impact conversion outcomes, without relying on cookies or mobile IDs, even on sites you have no relationship with? Get full credit for your ad impact. Get … Read more »


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Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

Date: Aug 25, 2022 1:00 EDT (10:00PDT)

Speakers:
Eric Hatzenbuhler, Senior Digital Marketing Manager, MNTN


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Outsmarting CPM Inflation: An In-Depth Report

CPM inflation is a pressing concern for digital marketers. When CPM inflation increases, digital advertising prices rise, making it more expensive to reach digital audiences. And while ad prices are soaring, precisely targeting ads is becoming more difficult due to … Read more »


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Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Date: Jun 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Adam French, Regional Vice President, EMEA, TrafficGuard


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Measurement in a Cookieless World: Are You Ready for What’s Next?

Date: Apr 12, 2022 1:00 EDT (10:00PDT)

Speakers:
Sreekant Lanka , SVP Digital Solutions, iQuanti


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Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World

Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … Read more »


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