11 Paid Search Tactics that Drive Quality Inbound Calls

Pay-per-click is an effective way to get your most valuable customers on the phone. Calls convert at 10x the rate of clicks, so it’s a potential goldmine for companies that can connect with the right customers on the phone. But PPC is an ever-evolving beast, making it tough for marketers to keep up.
Want to stay ahead of the pack and make every PPC dollar count? Check out this ebook developed by the PPC experts at Hanapin Marketing and Invoca and you’ll get the latest PPC trends and tactics, including:
  • Using AI for more effective campaigns
  • Optimizing campaigns for high-converting calls
  • Expanding your audience
  • Using call tracking & analytics to boost PPC results

Sponsored by Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds. www.invoca.com