How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics

Date: Aug 27, 2020 1:00 EDT (10:00PDT)

Owen Ray, Sr. Content Marketing, Manager, Invoca
Greg Sterling, Editor, Search Engine Land

The needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of quarterly planning—now it takes unprecedented agility and adaptation to keep up with the needs of your customers and grow your marketing ROI.

If your customers start their search online and frequently call your business to complete their transactions, you have a wealth of ad optimization data at your fingertips that’s hiding in the conversations you have with them. Find out how you can use call tracking and conversational analytics software to tap into this new source of first-party data to optimize your Google Ads performance. In this webinar you will learn:

  • Why marketers need to use call tracking and conversational analytics with Google Ads
  • Why the call data Google provides isn’t enough
  • How call tracking and conversational analytics works with Google Ads
  • How to measure your true CPA with call tracking data
  • How to optimize and automate your bidding strategies using Google Smart Bidding and call tracking
  • How to maximize your paid media budget with call tracking and conversational analytics

 Watch now 

Sponsored by Invoca
Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit

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