How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics

Date: Aug 27, 2020 1:00 EDT (10:00PDT)

Owen Ray, Sr. Content Marketing, Manager, Invoca
Greg Sterling, Editor, Search Engine Land

The needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of quarterly planning—now it takes unprecedented agility and adaptation to keep up with the needs of your customers and grow your marketing ROI.

If your customers start their search online and frequently call your business to complete their transactions, you have a wealth of ad optimization data at your fingertips that’s hiding in the conversations you have with them. Find out how you can use call tracking and conversational analytics software to tap into this new source of first-party data to optimize your Google Ads performance. In this webinar you will learn:

  • Why marketers need to use call tracking and conversational analytics with Google Ads
  • Why the call data Google provides isn’t enough
  • How call tracking and conversational analytics works with Google Ads
  • How to measure your true CPA with call tracking data
  • How to optimize and automate your bidding strategies using Google Smart Bidding and call tracking
  • How to maximize your paid media budget with call tracking and conversational analytics

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Sponsored by Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds.