Dial Up the Power of Mobile Search

6 Do’s and Don’ts To Boost Conversions Using Call Analytics


cover imageWith 160 million consumers now using smartphones, it’s no surprise mobile search is booming. In fact, U.S. mobile search ad spend grew over 120% in 2013 and is estimated to grow another 82.3% in 2014 according to eMarketer. But businesses are unknowingly limiting the power of mobile search. Marketers could wring far more ROI from mobile search if they addressed one big missing link: inbound phone calls.

 

Clicks and lead forms may have been the answer when desktops were the door to consumer discovery, but in today’s mobile world, voice conversations are the key to conversions.

Sponsored by Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds. www.invoca.com