6 Do’s and Don’ts To Boost Conversions Using Call Analytics
With 160 million consumers now using smartphones, it’s no surprise mobile search is booming. In fact, U.S. mobile search ad spend grew over 120% in 2013 and is estimated to grow another 82.3% in 2014 according to eMarketer. But businesses are unknowingly limiting the power of mobile search. Marketers could wring far more ROI from mobile search if they addressed one big missing link: inbound phone calls.
Clicks and lead forms may have been the answer when desktops were the door to consumer discovery, but in today’s mobile world, voice conversations are the key to conversions.
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Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit www.invoca.com.