Resource Library: PPC

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Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide

  Market Intelligence Report: Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide Download Now Editorial Advisors: David Rodnitzky, CEO, 3Q Digital Ginny Marvin, Contributing Editor, Paid Media Reporter, Third Door Media Research/Writer: Karen Burka, Senior Research Consultant Editor: Claire Schoen, VP, Marketing Services, … read more »


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PPC Ad Copy Conversion Funnel Study

With that in mind, NetElixir set out to determine if there were specific ppc ad copy sequences that stand out, as well as whether or not those sequences change during the peak seasons. Reading NetElixir’s PPC Ad Copy Conversion Funnel … read more »


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Enterprise Call Analytics Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls.  This report examines the … read more »


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Yahoo! Bing Paid Search Performance Metrics: 2015 Edition

Download the 2015 edition of AdGooroo’s “Yahoo! Bing Paid Search Metrics” report to view a PPC performance comparison of the Yahoo! Bing Network and Google AdWords for the following industries: Retail, Financial Services, Travel, Education, Automotive and Business-to-Business. View side-by-side … read more »


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The ABCs of Programmatic

A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic from Marin … read more »


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State of the Industry: Retargeting and Programmatic Buying

Retargeting has been a breakout tactic since marketing made the shift from analog guess-and-test programs to real-time programmatic campaigns. But how are advertisers currently leveraging retargeting across their marketing mix? AdRoll surveyed 1,000 marketers and analyzed their campaign data from … read more »


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The ROI of Paid Search Automation

Paid search is the lynchpin for a robust digital marketing strategy and can enable brands to own the search engine results page (SERP) and improve bottom-line results. The paid search landscape, however, has grown increasingly complex. Today’s search campaigns run … read more »


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Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do … read more »


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Google Shopping and the Evolving PLA Landscape

Since launching to US advertisers in November 2010, within a year, Google Product Listing Ads (PLAs) saw significant growth. According to Google, PLA’s experienced a 600% increase in traffic globally year over year and twice the click through rate compared … read more »


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PPC Reporting, Simplified

Most pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate successes, and make improvements. Why are marketers losing so much time on … read more »