Big Data Management – Forensics
Webcast date: May 2, 2012Speakers:
Brad Geddes, Founder, CertifiedKnowledge.org
Matt Van Wagner, President, Find Me Faster
10 Steps to the Right Landing Page Platform
Deploying beautiful, high-performance landing pages is easy with the right solution–but which one is right for you? Whether you’re actively looking for a landing page platform, or you’re simply exploring the available options, this guide can help you perform a … read more
Bid Testing Best Practices
Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results. This whitepaper looks at three … read more
Budgeting Intelligence: How to Maximize Use of Your Paid Search Dollars
Speakers:
Eli Goodman, Search Evangelist, comScore
Lori Weiman, CEO, The Search Monitor
Guide & Checklist: How to Choose a PPC Platform
Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider. After reading this guide, you’ll be able to answer key questions like: Is PPC … read more
Four Winning PPC Strategies to Increase Your Ad’s CTR
Two of the most effective ways to learn how to create better ads are to analyze real-word ad creative, and to understand how someone with a track record of creating successful performance-oriented ad campaigns thinks about ad copy and creative. … read more
The Inside Scoop on Automating and Optimizing Your PPC Campaigns
Webcast date: Feb 21, 2012Speakers:
David Rodnitzky, CEO of PPC Associates
Joseph Kerschbaum, Vice President at Clix Marketing
Quality Score Toolkit: Could Your AdWords Performance Use a Boost?
Quality Score is the key to highly effective, cost-efficient PPC campaigns. But for many marketers, Quality Score is a frustrating metric, hard to understand and even harder to master. The Quality Score Toolkit from WordStream gives you the resources you … read more
Market Trends: Forrester Market Overview: Managed File Transfer Solutions
The managed file transfer (MFT) market is growing rapidly as the shortcomings of using basic file transfer protocol (FTP) to support external file transfers have become more apparent. Both senior management and external auditors are increasing demands for better security … read more
The Trada Paid Search Primer
This 52-page e-book from Trada covers everything you’ll need to know to get started in paid search — from 7 Habits of Highly Successful Search Marketer to ad networks (Google and beyond), Quality Score, Ad Groups, Landing Pages, and much … read more
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