Resource Library: PPC

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Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report

  Market Intelligence Report: Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report Download Now Consulting Editors: David Rodnitzky, CEO, 3Q Digital Ginny Marvin, Contributing Editor, Paid Media Report, Third Door Media Research/Writer: Brian Kelly, Principal, Candlewood Creative Writer: Karen Burka, Senior … read more »


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The ROI of Paid Search Automation

Paid search is the lynchpin for a robust digital marketing strategy and can enable brands to own the search engine results page (SERP) and improve bottom-line results. The paid search landscape, however, has grown increasingly complex. Today’s search campaigns run … read more »


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Enterprise Call Analytics Platforms 2014: A Marketer’s Guide

Enterprise Call Analytics Platforms 2014: A Marketer’s Guide New! Market Intelligence Report: Author: Karen Burka, Senior Research Consultant Editor: Claire Schoen, Third Door Media Advisor: Michael Boland, BIA/Kelsey   Download Now   Learn more about call analytics software tools and … read more »


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Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it. … read more »


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Google Shopping and the Evolving PLA Landscape

Since launching to US advertisers in November 2010, within a year, Google Product Listing Ads (PLAs) saw significant growth. According to Google, PLA’s experienced a 600% increase in traffic globally year over year and twice the click through rate compared … read more »


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PPC Reporting, Simplified

Most pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate successes, and make improvements. Why are marketers losing so much time on … read more »


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PPC Bid Management Guide

PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s … read more »


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8 Tips for Successful PLA Management

During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online. However, in … read more »


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Open the Black Box: Maximizing Success in Bid Automation

Transparency and control are the keys to maximizing success in bid automation. Bid automation software is essential for companies with complex paid-search programs. However, with black-box bid automation software it’s hard to determine the “why” behind their paid-search performance. This … read more »


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Display Ad Clickers Are Not Your Customers

We’re all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click to find what they’re looking for, click measurement is typically an effective metric for evaluating … read more »