The 20-Minute PPC Work Week
Most small businesses get weak results from PPC for one simple reason: They don’t spend enough time in their accounts. You don’t have to spend days or even hours per week working on PPC to make a difference. You can … read more
Big Data Management – Forensics
Webcast date: May 2, 2012Speakers:
Brad Geddes, Founder, CertifiedKnowledge.org
Matt Van Wagner, President, Find Me Faster
Building the Foundation for Smart SEO: Basic Reporting in Adobe SiteCatalyst
This guide is intended for digital analytics professionals who want to leverage the distinct advantages of Adobe SiteCatalyst in establishing a foundation for “smart SEO.” By following the advice in this guide, users will be able to: Prepare Adobe SiteCatalyst … read more
10 Steps to the Right Landing Page Platform
Deploying beautiful, high-performance landing pages is easy with the right solution–but which one is right for you? Whether you’re actively looking for a landing page platform, or you’re simply exploring the available options, this guide can help you perform a … read more
Bid Testing Best Practices
Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results. This whitepaper looks at three … read more
Budgeting Intelligence: How to Maximize Use of Your Paid Search Dollars
Speakers:
Eli Goodman, Search Evangelist, comScore
Lori Weiman, CEO, The Search Monitor
Guide & Checklist: How to Choose a PPC Platform
Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider. After reading this guide, you’ll be able to answer key questions like: Is PPC … read more
Google’s Recent Algorithm Changes: Follow-up on our predictions for 2012 Marketing Strategies
Webcast date: Mar 29, 2012Speakers:
Steve Beatty, SEO Manager
Ting-Yu Liu, Manager, Paid Media Services
Effective B2B Link Building
Webcast date: Mar 14, 2012Speakers:
Debra Mastaler, President Alliance-Link
Scott Fasser, Director of Customer Experience, Optify
Four Winning PPC Strategies to Increase Your Ad’s CTR
Two of the most effective ways to learn how to create better ads are to analyze real-word ad creative, and to understand how someone with a track record of creating successful performance-oriented ad campaigns thinks about ad copy and creative. … read more
Stay Connected & Informed