Resource Library: Search Marketing

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How to Achieve Top App Store Search Rankings

App Store Optimization (ASO) is the process of improving various elements of app submission and marketing techniques to help achieve higher ranking in an app store’s search results. With 67% of users reporting that the last app they downloaded was … read more »


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Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management


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Transforming Mobile Searches into Sales

By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This … read more »


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Best Practice Guide: Google Shopping Feed

There are different types of Google product data feeds, each of which serve a different purpose. The Google Shopping Feed contains all your products’ information and attributes and is the data file you submit to Google Merchant Center. In order … read more »


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Enterprise SEO Platforms: A Marketer’s Guide

Updated Sixth Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Marshall Simmonds, Founder, Define Media Group Eric Enge, President, Stone Temple Consulting Research Writer: Brian Kelly, Principal, Candlewood Creative Editors: Claire Schoen, VP Marketing Services, Third … read more »


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Travel’s New Digital Funnel: How Consumer Buying Continues to Evolve

Date: Oct 29, 2015 1:00 EDT (10:00PDT)

Speakers:
Marcello Gasdia, Director, Consumer Research, Phocuswright
Ginny Marvin, Paid Media Reporter, Marketing Land
Moderator:
Lorraine Sileo,
Senior VP, Research, Phocuswright


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Yahoo! Bing Paid Search Performance Metrics: 2015 Edition

Download the 2015 edition of AdGooroo’s “Yahoo! Bing Paid Search Metrics” report to view a PPC performance comparison of the Yahoo! Bing Network and Google AdWords for the following industries: Retail, Financial Services, Travel, Education, Automotive and Business-to-Business. View side-by-side … read more »


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How to Turn One Piece of Content into 100

You’re committed to a content marketing program and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing … read more »


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The Technical Challenge of Search

On the modern web, most users take powerful search for granted. When it comes to search on individual websites, however, it is rare to come across a search engine that comes remotely close to the convenience and intelligence of search … read more »


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6 Best Practices for Creating a Content Marketing Strategy That Works

Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, … read more »