Resource Library: Search Marketing

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Owning the Google Results Page

This eBook from ChannelAdvisor highlights the four main components of the Google search engine results page (SERP): paid search text ads, Product Listing Ads (PLAs), comparison shopping engines and organic search. In addition to explaining what these components are and … read more »


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Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it. … read more »


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Enterprise SEO Tools 2014: A Buyer’s Guide

Updated Third Edition! Market Intelligence Report: Enterprise SEO Tools 2014: A Buyer’s Guide Consulting Editors: Marshall Simmonds, Founder, Define Media Group Eric Enge, President, Stone Temple Consulting Editor: Claire Schoen, Digital Marketing Depot Researcher/Writers: Sarah Engel, Karen Burka Download Now … read more »


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Search Marketing Innovations To Watch In 2014

60 percent of marketers expect to increase their digital budget in 2014. As the consumer landscape changes, businesses must be willing to make adjustments in order to make new customer connections. Learn about the digital trends of 2014, including the rise … read more »


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The New SEO Imperative: A Guide to Your SEO with Google’s Secure Search

Google’s shift towards 100% secure search has dramatically altered the metrics and methodology SEO marketers have been using for many years. In this new paradigm, the page has become the center of the SEO universe. To cut the confusion and … read more »


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Social Search Today

As marketers continue to rely on social media, it has led to an expansion of advanced social capabilities – specifically search. Many social networks currently include internal search features, which provide a wealth of information, indexing solely their own content. … read more »


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From Search to Discovery Marketing

Search marketing is morphing into discovery marketing and providing marketers the opportunity to leverage new channels, improve lead generation, boost conversions and increase revenue. Interactive marketing budgets are expected to nearly double over the next five years in an effort … read more »


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8 Tips to Create Search-Friendly Press Releases

According to BizReport, 95% of search-driven traffic to websites comes from the first page of results. But with Google and other search engines constantly changing the rules for SEO, how can you keep your ranking where you want it? This … read more »


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Enterprise Social Media Infrastructure Platforms 2013

New! Market Intelligence Report: Enterprise Social Media Infrastructure Platforms 2013: The Marketer’s Guide Download Now Learn more about these platforms, which allow enterprises to integrate social media functionality into websites and mobile applications, creating a personalized user experience and providing … read more »


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Grande Guide to B2B Content Marketing

Make content king. So your products get the royal treatment. Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Far beyond simply providing links to downloadable product data sheets, content marketing … read more »