How CTV Boosts Brand Performance for Search Experts

Date: Apr 20, 2023 1:00 EDT (10:00PDT)

Ali Haeri, Senior VP of Marketing at MNTN

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and CTV.

Join Ali Haeri, Senior Vice President of Marketing at MNTN, as he shares how to make the most of CTV to drive success and amplify your strength in search. He’ll walk through how CTV complements other channels, including how CTV can help boost your SEO ranking. He’ll also outline how new-to-CTV marketers can use their existing expertise to get started.

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Sponsored by MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.