Resource Library: Marketing General

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35 Free Pre-Designed Email Templates

These HTML templates come in seven packs, each catering to different marketing messages with five separate layouts: Lead Nurturing Email Letterhead Email Landing Page with Offer Blog Newsletter Digital Magazine Newsletter


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How to Accurately Track Your Social Media Buzz

Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social … read more »


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Digital Agencies 2013: A Buyer’s Guide

New! Digital Advertising Agencies 2013: A Buyer’s Guide Editor: Claire Schoen, Digital Marketing Depot Researcher/Writer: Karen Burka Download Now Learn how to identify — and hire — the right digital agency for your business — this guide will answer these … read more »


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Why Advertising Through Real-Time Bidding Needs a New Pricing Model

For decades, CPM pricing controlled how all advertising was bought and sold and how different media properties were compared. Today’s real-time advertising is a significant opportunity, which can help advertisers reach more targeted viewers, gain efficiency, and improve ROI.  Real-time bidding … read more »


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Using Marketing Automation to Increase Your ROI on CRM

Technology can dramatically increase the productivity of sales and marketing. In this new age of high-tech, most organizations have gone beyond Rolodexes, paper lead sheets or Outlook address books and have adopted CRM systems. These systems provide excellent return, but … read more »


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Marketing Automation Checklist

Every marketing automation demo will be a little different. Regardless of the path the salesperson takes, make sure the system you select makes you consider the 6 topics in this checklist.


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ROI of Marketing Automation

Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. They are embracing the shift from the selling process to the buying process, moving marketing from a cost center to a revenue … read more »


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Inbound Marketing ROI Calculator

The Inbound Marketing ROI Calculator is designed to help you calculate the ROI of both your inbound and outbound marketing programs, so you can make informed decisions as to where to allocate your marketing resources. The model asks for your monthly … read more »


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Why Your CRM Needs To Go Social

Social data is the missing piece of any CRM platform, and incorporating this data will help brands understand and market to consumers like never before. Learn the key advantages of such an approach as well as how to overcome the … read more »


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Industry Insider Report: Social Media Marketing in the Fast Food Market

Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. … read more »