Resource Library: Marketing General

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Magic Quadrant for Multichannel Marketing Hubs

Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also … read more »


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Intelligent Search Strategies for Better Conversions in 2019

Date: Jan 24, 2019 2:00 EST (11:00PST)

Speakers:
Purna Virji, Senior Manager of Global Engagement, Microsoft
Blair Symes, Senior Director of Content Marketing, DialogTech


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The B2B Marketer’s Lead Generation Field Guide

In the Lead Generation Field Guide, you’ll learn how to: Amplify your lead generation efforts across multiple channels Track elusive leads and identify your ideal buyer and target audience Work with your sales teams to capture and recognize different types … read more »


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Creating An Omnichannel Experience for B2C Brands

We all know what it feels like to have our customer experience compared to other companies. And if you’re a consumer-facing company competing against brands with a LOT more resources, these comparisons can feel particularly unfair. Maybe one of these … read more »


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Getting to Know Your Real Customer

For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the better. This has led to multiple problems: First, marketers are now drowning in data that is both … read more »


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6 Reasons You Need Marketing Automation

Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more »


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The Forrester Wave: Journey Orchestration Platforms, Q4 2018

In the era of the customer, understanding omnichannel journeys is critical. But drawing on this insight and delivering personal experiences at scale, across every available touchpoint, is a challenge often kicked into the long grass. If you’ve got the right … read more »


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Step Up Your Multichannel Marketing Game

Date: Nov 29, 2018 1:00 EST (10:00PST)

Speakers:
Carl Madaffari, SVP, Technology Practice, Epsilon
Dana Moroze, SVP, Solutions Management, Epsilon


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Getting Started with Responsive Search Ads (RSAs)

Date: Dec 6, 2018 1:00 EST (10:00PST)

Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software


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Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance

Date: Nov 8, 2018 1:00 EST (10:00PST)

Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
Lucas Long, Product Manager, Tag Inspector, InfoTrust