Resource Library: Marketing General

whitepaper

CMO Report: The Quest for Consumer Trust

Marketers see first- and zero-party data as critical to driving closer relationships with their customers. For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, … read more »


webcast

3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022

Date: Nov 9, 2021 1:00 EDT (10:00PDT)

Speakers:


webcast

Strategies to Take the Lead in 2022: Build Value and Trust, One Consumer at a Time

Date: Nov 16, 2021 1:00 EDT (10:00PDT)

Speakers:
John Nash, Chief Marketing and Strategy Officer, Redpoint Global


whitepaper

Making Better, Faster Marketing Decisions With Control Groups

Faster decision-making is a priority for 79% of retail marketing leaders. Whether data is being used to make marketing decisions or justify budgets, a common realization is that it’s easier said than done. The struggle to obtain useful data has … read more »


whitepaper

8 reasons why marketers should start using SMS

While some mobile trends have come and gone, text messaging has stood the test of time to become one of the most highly used forms of communication for both personal and business use. From wider reach to improved personalization, download … read more »


whitepaper

Omnichannel Marketing Excellence

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars. Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their … read more »


webcast

Drive Revenue and Relationships in a Buyer-First World

Date: Sep 23, 2021 1:00 EDT (10:00PDT)

Speakers:
Jennifer Goode , Director of Product Marketing, Integrate
Cyndi Greenglass President, Livingston Strategies


webcast

5 Ways Consumer and Market Intelligence Will Help You Understand Your Buyer’s Journey

Date: Sep 28, 2021 1:00 EDT (10:00PDT)

Speakers:
Harvey Ranola, Global Head of Media Intelligence, NetBase Quid


whitepaper

Rise of the Digital Sales Force

The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer’s journey went from a ‘nice to have’ to a … read more »


whitepaper

Maximize Virtual Event ROI

Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the … read more »