Resource Library: Marketing General


Digital by Default

Take steps toward a fully-fledged digital strategy to truly thrive in today’s digital world by focusing on these areas: Consolidate technology to streamline processes Break down organizational silos Gain deeper customer insights Create personalized digital experiences


State of Spend

COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with upheaval of all we’ve previously known, marketers need a new set of benchmarks … read more »


Enterprise Digital Asset Management Platforms: A Marketer’s Guide

New! Martech Intelligence Report: Enterprise Digital Asset Management Platforms: A Marketer’s Guide   Editorial Advisor: Taylor Peterson, Senior Manager, Content Experience, Content Studio, Third Door Media Research, Writer and Editor: Pamela Parker, Research Director, Content Studio, Third Door Media Download … read more »


The State of CRM Data Management 2020 Report

Every company wants to describe itself as data-driven, but in our latest report, we reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the … read more »


Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers

Identity graphs connect key online and offline customer identifiers such as name, physical address, email and mobile IDs, and other data in a privacy-compliant manner to give you a unified view of your customer. But in today’s omnichannel world, simply … read more »


The Six Personalization Truths Every B2B Marketer Needs to Know

Are you interested in learning more about how you can put website personalization to work for your business? Check out the new SoloSegment ebook “The Six Personalization Truths Every B2B Marketer Needs to Know”. Learn how you can use personalization … read more »


Why relevance is the key to unlocking revenue for B2B marketers

We all know having the best product in the market isn’t a guarantee of success. Relevance and personalization at scale via your business website is the key to delivering a seamless customer experience and maximizing revenue. But how relevant is … read more »


Unlock Business Growth With Compelling Product Experiences

Date: Sep 22, 2020 1:00 EDT (10:00PDT)

John Evans, Senior Director of Marketing, Akeneo


The Future of Marketing

In today’s privacy-first environment, publishers are struggling to understand their audience’s full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently. To thrive in a world without third-party cookies, data-driven marketing … read more »


A Guide to the New Era of Agile Marketing Planning

Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape? The traditional planning process isn’t equipped for the new era of marketing. To make the best use of limited resources, marketers need … read more »