Resource Library: Marketing General

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The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

Marketers know how important it is to move at the speed of digital, but an overabundance of online tools can slow down efforts and leave teams unable to operate with agility or innovate quickly. From campaign planning to delivery, marketers … read more »


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What Marketers Must Know to Rise Above Economic and Buyer Uncertainty

Date: Aug 9, 2022 1:00 EDT (10:00PDT)

Speakers:
Lauren Goldstein, Private Equity/Growth Equity Practice Lead for Winning by Design
Lucas Welch, Vice President, Corporate Marketing, Highspot
Cynthia Ramsaran, Director, Custom Content, Third Door Media


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4 Proven Methods to Maximize Your Marketing Efforts

Date: Aug 2, 2022 1:00 EDT (10:00PDT)

Speakers:
Lauren Sisneros, Sr. Product Marketing Manager, Adobe


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Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide: Download Now! MarTech’s latest publication of “Enterprise Marketing Performance Management Platforms: A Marketer’s Guide” examines the market for Marketing Performance Management Platforms and the considerations involved in implementation. … read more »


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Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. read more »


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US Brand Love Report 2022

This year, Talkwalker teamed up with Hootsuite, to refine their Brand Love Index, and analyze over 1,500 global brands to find the 10 most loved brands in the U.S.Talkwalker’s Brand Love index is based on three equally weighted scores for … read more »


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Digital Marketing Strategy Ebook

For most businesses, finding and engaging with consumers takes place online. It’s a fast-paced market that places a premium on ease of use, relevance and immediacy. To keep up, a robust digital presence is an absolute necessity. In fact, in … read more »


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Nonprofit Collaboration Between Marketing and Fundraising

Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part … read more »


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Nonprofit Digital Marketing Self-Assessment

Nonprofit marketers are increasingly looking to create more personalized and connected digital experiences for constituents. However, sometimes knowing where to start can be a challenge.Use this self assessment to: Uncover areas of your organization that have room for improvement Share … read more »


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State of Nonprofit Marketing Report

Nonprofit marketers are blazing new trails as they prioritize innovation, digital engagement, and a work-from-anywhere world, where the only constant is change.To provide a great experience, they are embracing technology, data, and new measures of success. This report explores the … read more »