Resource Library: Marketing General

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The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


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Make UGC Your Brand’s Secret Weapon

Date: Oct 3, 2017 1:00 EDT (10:00PDT)

Speakers:
Marty Weintraub, Founder, aimClear® Marketing Agency


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Keys to Driving Webinar Registration and Attendance

Date: Sep 28, 2017 1:00 EDT (10:00PDT)

Speakers:
Mark Bornstein, Vice President of Content Marketing, ON24


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The App Marketer’s Guide to Facebook User Acquisition

Facebook is a leading platform for driving installs to your app, with vast targeting options and native ad formats fitting whatever unique goals you might bring to the table. However, app marketers shouldn’t expect to hit the ground running; utilizing … read more »


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Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization

Date: Sep 26, 2017 1:00 EDT (10:00PDT)

Speakers:
Brendan Witcher, Principal Analyst, Digital Business Strategy, Forrester


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From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’

Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this issue of Agency Perspectives, you … read more »


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State of the Mobile Customer Experience For Multi-Location Brands

Facebook, Google, Apple, Yelp and Bing – over 80% of consumer time on mobile devices is now spent on the apps, websites, and properties of these tech giants. As a trusted partner of each of these networks, as well as … read more »


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Serving The Underserved – Recovering Revenue through Intelligent Visitor Engagement

Although live chat and 1-800-numbers are staples for online software vendors, not all live visitor engagement solutions are created equal. Second-generation chat tools support proactive engagement, but without predictive personalization capabilities, a solid targeting strategy, a process for continuous optimization … read more »


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Best Practices for Building an On-Demand Content Strategy

Date: Aug 17, 2017 2:00 EDT (11:00PDT)

Speakers:
Mark Bornstein, Vice President, Content Marketing, ON24


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Closed-Loop Marketing: A Recipe for Growth

The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this … read more »