Resource Library: Marketing General

whitepaper

Account-Based Marketing: The Art of the Start

Avention — now part of Dun & Bradstreet® — recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of … read more »


whitepaper

2018 B2B Advertising & Marketing Outlook: Programmatic Takes Hold

Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for … read more »


whitepaper

A Guide to Upgrading Your Growth Marketing Platform

In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download this white … read more »


webcast

Unifying Your Search and Social Ad Strategies

Date: May 10, 2018 1:00 EDT (10:00PDT)

Speakers:
Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software


webcast

Customer Data Strategies & Identity Resolution: Best Practices

Date: May 3, 2018 2:00 EDT (11:00PDT)

Speakers:
Ellen Williams, The Data Chick
Bart Lorang, CEO, FullContact


whitepaper

How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment

If you’ve ever wondered, “How am I doing?” when it comes to implementing an omni-channel marketing strategy — you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than done, and it can be challenging … read more »


whitepaper

2018 Marketing Technology & Operations Salary Survey

How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? As the lines between marketing, technology and management continue to blur, … read more »


whitepaper

The 5 Big Disruptions to Marketing in 2018

In this e-book, Scott Brinker examines how the martech landscape has evolved over the past 12 months and outlines what lies ahead for marketers in the next three to five years. The marketing world is in the middle of five … read more »


whitepaper

Relevant Reach

Is the way you think about reach outdated? Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger … read more »


whitepaper

The No-Nonsense Guide to Achieving Omni-Channel Relevance

Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity. Technology has finally caught up with all the promises and can now turn … read more »