Resource Library: Marketing General


From Digital Ready to Digital First to Digital Only — Precision Customer Experiences for All

The world has moved from digital ready to digital first and, in many cases, is now digital only. That greatly elevates the need for marketing and marketing infrastructure to adapt to radical change. Future-proofing marketing infrastructure requires a resilient architecture … read more »


From Chaos to Compliance: What Creative Marketing Teams Are Struggling With Today

Ziflow recently surveyed over 500 marketers to find out what their most pressing challenges were when it came to getting their creative projects completed. As they collected and analyzed the responses, the data was pretty clear; creative marketing teams are working on … read more »


6 Priorities for digital decision-makers in 2021

Use this content experience toolkit to map out your 2021 digital strategies, prioritize the most important developments and excel in the digital age. In 2021 brands will continue to face changes in consumer behaviour, economic outlook, and regulatory environment. These … read more »


The Localized Marketing Benchmark Report 2021

Businesses have faced many challenges recently, and consumer trends have made effective localized search and social marketing strategies essential to success. How well have multi-location businesses embraced this and what can you learn from the top brands? The third-annual Localized … read more »


Create Impactful Customer Experiences With Cross Collaboration

Date: May 20, 2021 1:00 EDT (10:00PDT)

Josh Koenig, Co-founder & Chief Strategy Officer, Pantheon


Checklist-Key Compliance Responsibilities for Every Marketing Role.pdf

Without a hierarchy of compliance responsibilities activated in your organization, it’s easy to miss governance holes in marketing content production, communications, and approval processes. In this checklist, Ziflow breaks down how compliance impacts your entire marketing team, including top regulatory concerns … read more »


Client Reporting Best Practices Guide

Proving the value your agency delivers to your clients can be tough. In NinjaCat’s Client Reporting Best Practices Guide, you’ll learn how to showcase your work in reports that improve the client experience and strengthen your relationship. What’s Inside the Guide? … read more »


Gartner Magic Quadrant for Digital Experience Platforms

The report evaluates 16 vendors across different categories such as cloud, content management, personalization and multi-channel support. We believe it enables you to zero in on the DXP solution that is right for your business. Download the report to receive: … read more »


Nielsen Annual Marketing Report: Era of Adaptation

As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. … read more »


Enterprise SEO Platforms: A Marketer’s Guide

Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more »