Resource Library: Marketing General


Buyer’s Guide to Selecting a DAM

Digital asset managers are now the central hub around which marketing teams, agencies, and partners, operate. As the need for these systems has increased, so has the difficulty of evaluating them. That’s because: There are an increasing number of DAM … read more »


The Digital Business Imperative

In today’s business arena, traditional measurements of success no longer hold up. And the reasons are digital – the devices customers use in their lives, the channels they take to purchase, their engagement with disruptive competitors. The challenge is clear: … read more »


The Guide to Building Your Marketing Technology Stack

The growing number of MarTech tools available today is overwhelming. Since 2011, this number has increased by 2,567%. With more MarTech options, marketers now have better tools to help them engage customers and deliver results. The hard part is choosing … read more »


The A-Z Guide to Telling Your Brand Story To, Through, and With Influencers

Sysomos put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships. Find the Right Influencers: Identify and build … read more »


The Top 4 Efficiencies Gained in Sourcing, Hiring, and Managing Agencies in the Digital Era

The traditional agency search can take weeks, if not months, while burdening in-house resources with extra responsibilities. Further, lengthy agency searches impact time-to-market which can stall campaign ROI. Once, the agency is retained, day-to-day management of activities and results can … read more »


Accelerate the Delivery of Digital Experiences: The Case for Decoupled CMS

With the increase of distribution channels, companies now face the challenge of delivering consistent digital experiences across multiple devices, including desktop, mobile, smartwatches, kiosks, cars and more. Further complicating this challenge is the need to not only deliver experiences across … read more »


5 Ways to Deliver a Stronger Digital Experience For Your Brand

Marketers and publishers know that creating an engaging and personalized digital experience is both a strategic priority and a challenge. Luckily, using a combination of best practices and integrating a platform designed to accelerate the development and delivery of digital … read more »


The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance

Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels. Download the Growth Marketer’s … read more »


Live Chat Best Practices for Conversion Rate Optimization

Date: Oct 12, 2017 1:00 EDT (10:00PDT)

Brian Massey,Managing Partner, Conversion Sciences
Paul LaRochelle, SVP of Business Development, MarketLinc


The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »