Resource Library: Marketing General

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Marketing Operations Tech Stack Essentials

A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps … read more »


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How Marketing Teams Can Create Order During A Time Of Chaos

Date: May 13, 2020 1:00 EDT (10:00PDT)

Speakers:


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Enterprise Workflow and Project Management Tools: Crucial for Marketers in 2020 and beyond

New! Martech Intelligence Report: Enterprise Workflow and Project Management Tools Platforms: A MarTech Today Research Report Download Now MarTech Today’s all new publication of the “Enterprise Workflow and Project Management Tools” examines the market for workflow and project management tools and … read more »


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Delivering Compelling Experiences to Modern Users

Date: May 7, 2020 1:00 EDT (10:00PDT)

Speakers:
Gregg Shupe Digital Experience Thought Leader Progress Software


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3 Types of Silos Killing Your Marketing Team

Each day, your marketing team is hard at work—checking off social media tasks, building workflows, writing landing pages, creating reports—but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing … read more »


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Multi-Channel Marketing – Maximizing Program Engagement and ROI

Maximize your campaign response rates and ROI with insights from nearly 600 multichannel marketers. Are you using the optimal mix of marketing channels? Most marketers rely on more than one channel to achieve the best possible results from their campaigns. … read more »


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The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a … read more »


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Nielsen Annual Marketing Report: The Age of Dissonance – Marketer’s Trust in Digital Drives Spend Despite Challenges

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. While digital channels continue to gain ground, the ambivalence isn’t gone. Many of you feel you don’t have the … read more »


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Marketing Orchestration: An Introduction for B2B Marketing Leaders

As a B2B marketer, you’ve spent the better part of the past decade reinventing yourself, evolving on the fly. As you’ve worked to keep pace with relentless change, the expectations––and your responsibilities––have changed rapidly as well. You need to get … read more »


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Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Date: Apr 14, 2020 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati