Resource Library: Marketing General


Closed-Loop Marketing: A Recipe for Growth

The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this … read more »


Organizing for Martech: Re-examining modern marketing structure

Date: Aug 15, 2017 1:00 EDT (10:00PDT)

Scott Brinker, Conference Chair, MarTech Conference, and Editor,
Rishi Dave, CMO, Dun & Bradstreet
Erica Seidel, CEO, The Connective Good


Technology That Enables Great Storytelling

In today’s world, consumers are always connected, relying on multiple channels to get the information they want, when they want. Marketers must develop and enable the ability to publish a steady stream of relevant content that informs and captures customer … read more »


Enterprise Social Media Management Software: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


5 Ways to Fail at Marketing to Tech Users

Are you looking for ways to reach tech users, but can’t figure out how to get them hooked? For this white paper, Experts Exchange compiled a list of the five easiest ways to either pass or fail at effectively marketing to … read more »


The Content Marketing Maturity Map

The content marketing experts at ScribbleLive have identified five levels of maturity – or landmarks – on the journey to building a data-driven and results-oriented operation. The Content Marketing Maturity Guide outlines each of the five landmarks and provides tactical … read more »


Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EDT (10:00PDT)

Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EDT (10:00PDT)

Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


Digital Asset Management for Dummies

This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, … read more »


New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EDT (10:00PDT)

Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo