Resource Library: Marketing General

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Mayhem in Marketing: How Industry Experts Are Tuning Their Marketing Strategy In Today’s Tumultuous World

Of all the unexpected developments that took place this past year, COVID-19 was clearly the most disruptive, affecting marketing plans of companies large and small. Dependable workhorse tactics such as national conferences are no longer available. At the same time, … read more »


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How to Personalize Cross-Channel Campaigns Using User and Event Data

When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … read more »


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The Guide to Marketing Maturity: 3 Levels of Personalization

When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … read more »


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Personalization Playbook: Dynamic Content

Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology … read more »


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5 Privacy Regulations Marketers Need to Know for 2021

Date: Jan 12, 2020 1:00 EDT (10:00PDT)

Speakers:
Parth Trivedi, Marketing Solutions Engineer, OneTrust PreferenceChoice™


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How to Stay Ahead of the Game in the Marketing Industry

Idomoo compiled this eBook to help you easily and efficiently deliver the forward-thinking, optimized marketing experience your customers are asking for. Inside this eBook you’ll learn: What types of communication your customers want and how to deliver it How your data … read more »


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Personalization Playbook: Lifecycle Mapping

Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in … read more »


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How to Personalize Cross-Channel Campaigns Using Metadata

Inside Iterable’s personalization playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative … read more »


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Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value

Date: Dec 10, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO CDP Institute
Omer Artun, Chief Science Officer. Acquia,
Karen Wood, Sr. Director, Product Marketing, Acquia


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Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble

Date: Dec 3, 2020 1:00 EDT (10:00PDT)

Speakers:
Zora Senat, VP Strategic Partnerships, Infutor
Kim Davis Editorial Director MarTech Today