Resource Library: Marketing General

webcast

Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands

Date: May 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Miryem Samih, Product Marketing Manager, Acquia
Mary Blabaum, Director, Product Design • Shared Services Products, Acquia


research_report

Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »


webcast

Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical

Date: Apr 25, 2024 1:00 EDT (10:00PDT)

Speakers:
Jon Tejeda, Director Of Sales, AtData
Reagan Gordon, Relationship Manager-Marketing Automation, Zirous
Jake Eggers, Marketing Technology-Project Manager, Zirous


research_report

Marketing Work Management Platforms: A Marketer’s Guide

Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »


research_report

Enterprise Account-Based Marketing Tools: A Marketer’s Guide

Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products. Read more »


whitepaper

Digital Trends: Media and Entertainment in Focus

Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences. For media and entertainment brands, the focus is … Read more »


whitepaper

The 5 Best Practices of Leading Marketing Teams

These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the … Read more »


whitepaper

Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences

‘Best-in-breed’ or ‘composable’ technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from the slow-moving monolithic platforms of the past. This lean, agile approach to delivering compelling digital … Read more »


whitepaper

Nailing Speed to Lead

There are common challenges that businesses face when trying to optimize their Speed to Lead. But by implementing best practices and focusing on iterative improvements, businesses can increase their sales performance and ultimately revenue. In this guide, CloudKettle will review 5 … Read more »


whitepaper

Navigating the Digital Experience Landscape

Digital experience teams — the marketers and developers responsible for building and supporting digital experiences for customers — are under enormous pressure to fulfill rising expectations amidst intense competition and shrinking budgets. So, Adobe surveyed 928 professionals across the globe to … Read more »


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