Resource Library: Marketing General

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Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them.

Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. This white paper from Acoustic will get you started with nine of the … read more »


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2019 Marketing Benchmark Report

How do your campaigns stack up against industry benchmarks? The 2019 Marketing Benchmark Report from Acoustic examines email and mobile marketing messages from several thousand brands to establish industry standards on customer engagement, delivery, and subscriber churn. With this report, you … read more »


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Digital Agencies in 2020: A Glimpse into the Future

The digital agency industry is relatively new and ever-evolving. The increasing rate of change in all things online demands that we adapt to new technology and pioneer new avenues of growth and innovation. This environment of rapid change brings both … read more »


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Creating An Omnichannel Experience for B2C Brands

We all know what it feels like to have our customer experience compared to other companies. And if you’re a consumer-facing company competing against brands with a LOT more resources, these comparisons can feel particularly unfair. Maybe one of these … read more »


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Product Experience Management for Dummies

PXM for Dummies decrypts how changing commerce trends impact customer behavior, and explains why providing a top-notch customer experience requires crafting compelling product experiences — consistent product information delivered in context wherever, and whomever, your buyers are. Retailers and brands … read more »


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How to Stand Out in a Crowded Martech Landscape

Date: Oct 3, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Boaz Ram, Head of Technology Partnerships, Datorama, a Salesforce Company
Priti Shah, Director of Business Development, CHEQ


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Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers

Date: Sep 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca


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Best Practices for Choosing & Optimizing Marketing Automation Technology

Date: Sep 17, 2019 1:00 EDT (10:00PDT)

Speakers:
Adrienne Whitten, Principal Enterprise Segment Marketer, Adobe
Lizzy Ragno, Campaign Strategist, Adobe


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The Customer Data Platform: An Acxiom Point of View

The Customer Data Platform (CDP) is an emerging option for helping brands manage and activate customer data. Yet research shows that before investing in CDP software, marketers should take a step back and conduct a careful assessment of their needs … read more »


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From Customer Reviews to Customer Insight: Best Practices in AI and Sentiment Analysis

Date: Sep 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Trent Brock, Community Development Marketing Specialist, PODS Enterprises
Sridhar Nagarajan, VP of Product, Chatmeter