Resource Library: Marketing General

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Infographic: CDP vs. DMP

The CDP v. DMP debate rages on – but are you clear on the differences between the two? This infographic from Boxever spells out all you need to know. What they are. Similarities and differences. And when you might need … read more »


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2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


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Let Customer Reviews Drive Your Conversions

Date: Apr 4, 2019 1:00 EST (10:00PST)

Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot


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Enterprise Identity Resolution Platforms

New! Market Intelligence Report: Enterprise Identity Resolution Platforms: A Marketer’s Guide   Editorial Advisor: Edward Allburn, President & CEO, DataDelta Inc. Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Emily Fraser Voigt,Freelance Writer Editor: Claire Schoen, Director, Marketing Services Content, … read more »


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2019 Martech Trends You Need To Know

Date: Feb 28, 2019 1:00 EST (10:00PST)

Speakers:
Scott Brinker, Conference Chair, MarTech, and Editor, Chiefmartec.com


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How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EST (10:00PST)

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path


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Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform

Date: Feb 21, 2019 1:00 EST (10:00PST)

Speakers:
Katie Staveley, Vice President of Marketing, Mautic
Michael Brown, CEO, nDash


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The New 5Ps of Marketing

Date: Feb 14, 2019 1:00 EST (10:00PST)

Speakers:
Craig Schinn, VP of Strategic Services, Lytics


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3 Types of Silos Killing Your Marketing Team

Date: Feb 6, 2019 1:00 EST (10:00PST)

Speakers:
Clifford Stevens, Director of Creative Operations, Liberty Mutual
Brandon Jensen, Director of Marketing Operations, Workfront


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7 Inspiring Email Templates

While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Salesforce – Pardot has compiled 7 of the most inspiring email templates from B2B companies of all … read more »