Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies

Date: Sep 21, 2023 1:00 EDT (10:00PDT)

Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Lee Hammond, Marketing Data Stack Leader, Hakkoda
Patrick Crosby, Senior Alliance Manager at Snowflake

Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources, and be constrained by the limitations of their analytics.

Join us as we unpack the emergence of the modern marketing data stack, its impact on how data and marketing teams approach go-to-market strategies to overcome data challenges, as well as how to create a single unified customer view to maximize ROI.

We’ll explore how Snowplow’s enterprise-grade data collection and modeling, combined with Snowflake’s cloud data platform and Hakkoda’s expertise, provide superior analytics compared to legacy tools like Google Analytics.

Attendees will learn about:

  • The transformative capabilities of the Modern Marketing Data Stack (MMDS) through Snowflake’s expert lens
  • The groundbreaking impact of Snowflake and Snowplow’s digital analytics solution, delivering superior insights compared to traditional tools like GA
  • Master innovative strategies alongside Hakkoda, optimizing your marketing budget for maximum returns
  • Draw inspiration from real-world success stories of industry giants who have thrived with this powerful combination

 Watch now 

Sponsored by Snowplow
Snowplow empowers more than 10,000 organizations to generate, govern and model high-quality, granular behavioral data in their own cloud. Equipped with AI and BI-ready data, teams can focus on creating pioneering data applications rather than extracting and wrangling data from CDPs or analytics platforms.

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