Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies

Date: Oct 19, 2023 1:00 EDT (10:00PDT)

Christy Parrish, Director of Strategic Consulting, Cordial
Nicole O’Brien, Executive Director of CRM, Orveon

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers looking to nurture relationships across various channels.

Join Cordial and Orveon, a collective of premium cosmetics brands including Laura Mercier, bareMinerals, and BUXOM, for a fireside chat to learn how Orveon maximizes customer data and signals to drive retention and loyalty through their cross-channel marketing programs with Cordial.

Key discussion points:

  • Maximizing Intent Signals: Discover how Orveon uses data signals to analyze behaviors and employ sequential messaging to recapture customer interest, drive sales, and nurture long-term relationships.
  • Driving Loyalty: Uncover the innovative ways Orveon leverages cross-channel communications to engage loyalty program members based on their loyalty tier, points, and status.
  • Testing Road Mapping: Uncover best practices for automation, testing, and efficiency enhancement

 Watch now 

Sponsored by Cordial
With Cordial, every interaction is an opportunity for connection: brands with customers, messages with data, strategy with results. Our marketing strategy platform powers billions of data-driven messages that create lifetime customers for future-thinking brands.

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