Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers looking to nurture relationships across various channels.
Join Cordial and Orveon, a collective of premium cosmetics brands including Laura Mercier, bareMinerals, and BUXOM, for a fireside chat to learn how Orveon maximizes customer data and signals to drive retention and loyalty through their cross-channel marketing programs with Cordial.
Key discussion points:
- Maximizing Intent Signals: Discover how Orveon uses data signals to analyze behaviors and employ sequential messaging to recapture customer interest, drive sales, and nurture long-term relationships.
- Driving Loyalty: Uncover the innovative ways Orveon leverages cross-channel communications to engage loyalty program members based on their loyalty tier, points, and status.
- Testing Road Mapping: Uncover best practices for automation, testing, and efficiency enhancement
Sponsored by Cordial
With Cordial, every interaction is an opportunity for connection: brands with customers, messages with data, strategy with results. Our marketing strategy platform powers billions of data-driven messages that create lifetime customers for future-thinking brands.