Resource Library: Featured Home (1)

webcast

3 Data-Driven Ways to Connect Better with B2B Customers in Today’s WFH Environment

Date: Sep 29, 2020 1:00 EDT (10:00PDT)

Speakers:
John Steinert, CMO, TechTarget
Kim Davis, Editorial Director, MarTech Today


webcast

Inclusive WebOps: Expand Your Reach with Accessibility Testing

Date: Jul 23, 2020 1:00 EDT (10:00PDT)

Speakers:
Carolyn Shannon,Manager of Technical Documentation, Pantheon


webcast

How Digital Transformation Empowers Brands To Deliver To Consumers With Urgency

Date: Jun 11, 2020 1:00 EDT (10:00PDT)

Speakers:
Stephen Kaufman, Chief Product Officer, Esko Brand Solutions


webcast

How to Build a Digital Foundation to Transform Your Customer Experience

Date: May 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Keith Barber, Director of Digital Engagement at Tyson Foods
Paul Lima, Founder and Managing Partner, Lima Consulting Group


whitepaper

Cost of a Bad Lead in 2020 Guide

Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that … read more »


webcast

Delivering Compelling Experiences to Modern Users

Date: May 7, 2020 1:00 EDT (10:00PDT)

Speakers:
Gregg Shupe Digital Experience Thought Leader Progress Software


webcast

Marketing In A Fully Digital World: 5 Tips to Ensure Your Martech is Ready

Date: Apr 30, 2020 1:00 EDT (10:00PDT)

Speakers:
Roman Ogarok, Vice President, Client Services – US East Region Verticurl
Lauren Schuler, Vice President, Client Services – US West Region


webcast

Retargeting in 2020: Key Insights to Help You Succeed

Date: Apr 2, 2020 1:00 EDT (10:00PDT)

Speakers:
Todd Lebo, Partner & CMO, Ascend2
Jalali Hartman, AI Lab Director, Perfect Audience
Eric Stockton, General Manager, Perfect Audience


whitepaper

CMOs at the Wheel: How are they driving the modern marketing organization

For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of … read more »


whitepaper

Modern Marketing Essentials Guide: Data Management

Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to … read more »