The 5 Big Disruptions to Marketing in 2018

Based on the webinar and article series by Scott Brinker

In this e-book, Scott Brinker examines how the martech landscape has evolved over the past 12 months and outlines what lies ahead for marketers in the next three to five years.

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it:

  1. Digital Transformation
  2. Microservices and APIs
  3. Vertical Competition
  4. Digital Everything
  5. Artificial Intelligence

These trends are dramatically altering the digital landscape in which business operate, changing how brands function internally as well as how they engage with customers.

Download the e-book and find out what’s ahead and how marketers can leverage these disruptions for a successful 2018.

Sponsored by Martech
Sponsored by The MarTech Conference. MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Our conference is perfect for the growing community of senior-level hybrid professionals who are both marketing- and tech-savvy. MarTech comes to Boston, MA October 1-3, 2018 and will be in San Jose, CA, April 3-5, 2019. Visit for more information.