Resource Library: Search Advertising

webcast

Paid Search Tactics That Will Give You Brand Dominance in 2023

Date: Jan 10, 2023 1:00 EDT (10:00PDT)

Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena


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Demystifying Mid-Funnel Ad Impact

Your ads work a lot harder than you think. Want to uncover how they impact conversion outcomes, without relying on cookies or mobile IDs, even on sites you have no relationship with? Get full credit for your ad impact. Get … Read more »


webcast

Google Performance Max: Strategies for building optimal campaigns

Date: Jul 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Melain Ly, Senior Marketing Manager, US, Channable


webcast

5 Steps to Dominate Ad Copy in a Smart Bidding World

Date: Mar 10, 2022 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena


webcast

Google Ads Conversion Masterclass: From Clicks to Calls to Revenue

Date: Mar 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Amy Hebdon Founder, Paid Search Magic


webcast

2 Lights to Guide Your Google Paid Search Path to Success in 2022

Date: Dec 9, 2021 1:00 EDT (10:00PDT)

Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena


webcast

5 Tips to Max your Google Ads Search Spend Efficiency and Grow

Date: Oct 5, 2021 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena


webcast

Killer Paid Search Tactics That Every Marketer Needs to Know

Date: Aug 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Jessica Stein Director, Search Marketing, Media Experts


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This Time It’s Personal: The Enterprise Guide to Personalization at Scale

Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … Read more »


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When the Third-Party Cookie Party is Over

Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … Read more »