Resource Library: Search Advertising

webcast

Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!

Date: Sep 6, 2018 1:00 EDT (10:00PDT)

Speakers:
Andreas Reiffen. CEO, Crealytics


webcast

Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EDT (10:00PDT)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca


webcast

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


webcast

Unifying Your Search and Social Ad Strategies

Date: May 10, 2018 1:00 EDT (10:00PDT)

Speakers:
Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software


whitepaper

How to Increase Calls from Paid Search: 10 Guaranteed Tactics

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click … read more »


webcast

Shop ‘til You Click: Creating Shopping Campaigns at Scale

Date: Feb 22, 2018 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software


whitepaper

How Amazon Dominates the Competitive Search Landscape

This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend … read more »


webcast

Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Date: Jan 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech


webcast

Holiday Retail Search Strategies 2017:
What worked, what didn’t

Date: Jan 18, 2018 1:00 EDT (10:00PDT)

Speakers:
Brad Geddes, Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten, Senior Director, e-Commerce Growth Services, CommerceHub


whitepaper

As Paid Search Evolves, Marketers Must Too

For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt … read more »