Resource Library: Search Advertising

webcast

How Search Marketing Turned the Tide for CTV Audience Targeting

Date: Oct 3, 2024 1:00 EDT (10:00PDT)

Speakers:
Tyler Young, Senior Digital Marketing Analyst, MNTN


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Guide to Cost-Effective 
Google Advertising in 2024

Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more »


webcast

Seeing Connected TV Through a Search Marketer Lens

Date: Apr 18, 2024 1:00 EDT (10:00PDT)

Speakers:
Rebeccah Bakich Digital Marketing Manager, MNTN


webcast

Trends in Paid Search: Navigating the Digital Landscape in 2024

Date: Nov 28, 2023 1:00 EDT (10:00PDT)

Speakers:
Sreekant Lanka, SVP, Digital Solutions at iQuanti


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2023 Marketing Data Impact Report

Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to build and convert audiences to … Read more »


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Getting the Most Out of Our Marketing: The Interplay Between Organic and Paid Google Search

Google holds a staggering 92.47% of the search engine market share, so every business wants to appear in Google’s search engine results pages (SERPs) as much as possible. Small- to medium-sized businesses need a well-designed strategy if they hope to … Read more »


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Brand Crashers: 5 steps to optimize your brand in search

In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. In this guide, we’ll show you how to take action against trademark infringements, prevent partners from … Read more »


webcast

Paid Search Tactics That Will Give You Brand Dominance in 2023

Date: Jan 10, 2023 1:00 EDT (10:00PDT)

Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena


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Demystifying Mid-Funnel Ad Impact

Your ads work a lot harder than you think. Want to uncover how they impact conversion outcomes, without relying on cookies or mobile IDs, even on sites you have no relationship with? Get full credit for your ad impact. Get … Read more »


webcast

Google Performance Max: Strategies for building optimal campaigns

Date: Jul 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Melain Ly, Senior Marketing Manager, US, Channable


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