Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
Realize Your Creative Vision in 2025
Date: Jan 28, 2025 1:00 EDT (10:00PDT)Speakers:
Allie Archerd,
Account Director, MNTN
2025 Playbook: 13 data plays for SEO and SEM experts
In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis. … Read more
How Search Marketing Turned the Tide for CTV Audience Targeting
Date: Oct 3, 2024 1:00 EDT (10:00PDT)Speakers:
Tyler Young,
Senior Digital Marketing Analyst, MNTN
Guide to Cost-Effective Google Advertising in 2024
Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more
Seeing Connected TV Through a Search Marketer Lens
Date: Apr 18, 2024 1:00 EDT (10:00PDT)Speakers:
Rebeccah Bakich
Digital Marketing Manager, MNTN
Trends in Paid Search: Navigating the Digital Landscape in 2024
Date: Nov 28, 2023 1:00 EDT (10:00PDT)Speakers:
Sreekant Lanka,
SVP, Digital Solutions at iQuanti
2023 Marketing Data Impact Report
Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to build and convert audiences to … Read more
Getting the Most Out of Our Marketing: The Interplay Between Organic and Paid Google Search
Google holds a staggering 92.47% of the search engine market share, so every business wants to appear in Google’s search engine results pages (SERPs) as much as possible. Small- to medium-sized businesses need a well-designed strategy if they hope to … Read more
Brand Crashers: 5 steps to optimize your brand in search
In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. In this guide, we’ll show you how to take action against trademark infringements, prevent partners from … Read more
