Resource Library: Search Advertising

webcast

Consent Beyond Cookies: How You Can Authentically Build Audience Trust

Date: Nov 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Claire Feeney, Product Marketing Manager at OneTrust, PreferenceChoice
Zachary Faruque, Offering Analyst at OneTrust, PreferenceChoice


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Forecasting Paid Search Spend & Sales with a Square Root Model

What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In … read more »


webcast

Fight Back Against the Competition with Your Google Shopping Ads this Holiday Season

Date: Oct 20, 2020 1:00 EDT (10:00PDT)

Speakers:
Tony Verre, VP of eCommerce, The Integer Group
David Forman, Director of US Sales Adthena


webcast

How to Make Search the Driving Force in This ‘New Normal’

Date: Sep 1, 2020 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena
Ginny Marvin, Editor-in-Chief, Search Engine Land


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Your 5 biggest Google Ads challenges and how to solve them

Find your PPC A-game in 2020 A is for Automation – a guide to your 5 biggest Google Ads challenges & how to solve them. You’ll learn how to optimize your tools and stay on top of your game: Why … read more »


webcast

Retargeting in 2020: Key Insights to Help You Succeed

Date: Apr 2, 2020 1:00 EDT (10:00PDT)

Speakers:
Todd Lebo, Partner & CMO, Ascend2
Jalali Hartman, AI Lab Director, Perfect Audience
Eric Stockton, General Manager, Perfect Audience


webcast

How to Look Beyond Google for the Search Intelligence You Need

Date: Feb 27, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-In-Chief, Third Door Media
Tim Bouhour, VP of Product, Adthena


webcast

60-Minute Masterclass: Google Ads & Phone Call Conversions

Date: Feb 25, 2020 1:00 EDT (10:00PDT)

Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech


webcast

Google is Hogging Half Your Traffic: How to Get It Back

Date: Jan 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Matthew Howells-Barby, Director of Acquisition Marketing, HubSpot
Andreas Dzumla, Co-CEO & Co-Founder, Longtail UX


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The State of Retail Media: Learnings from 100 Retail Brand Executives

Date: Jan 16, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics