Resource Library: Search Advertising

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The Monsters of Paid Search

Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. Only you can save your brand from these monsters. This eBook is … read more »


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The Multiplier Effect of Integrating Search and Social Advertising

Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions … read more »


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Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EST (10:00PST)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


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New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


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Guide to Google My Business For Multi-Location Brands

With the SweetIQ Guide to Google My Business (GMB) for Multi-Location Brands, learn how centralizing your local presence for all your locations is vital to keeping listings accurate, improving your GMB rankings, and generating more revenue from a unified Local … read more »


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Are You Falling Victim to the 4 Myths of Paid Search Bidding?

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. Today, more than 1 million advertisers are bidding up prices on Google AdWords, spending more than $62 billion dollars annually. As the Google … read more »


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Optimizing for Mobile Search: A checklist to improve local SEO

Date: Mar 23, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, Vice President of Strategy and Insights, Local Search Association
Damian Rollison, VP, Product, Brandify


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How Are Leading Brands Winning at Paid Search

Inside this white paper from [24]7: Predictive Search Bidding gives you the power to optimize every bid, maximize ROI, and reduce costs. Depending on revenue targets and budget constraints, you can use Predictive Search Bidding to meet a variety of … read more »


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The Future is Now: Ramp up your Google Shopping ROI

Date: Mar 14, 2017 1:00 EST (10:00PST)

Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics