Resource Library: Search Advertising

webcast

Google Performance Max: Strategies for building optimal campaigns

Date: Jul 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Melain Ly, Senior Marketing Manager, US, Channable


webcast

5 Steps to Dominate Ad Copy in a Smart Bidding World

Date: Mar 10, 2022 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena


webcast

Google Ads Conversion Masterclass: From Clicks to Calls to Revenue

Date: Mar 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Amy Hebdon Founder, Paid Search Magic


webcast

2 Lights to Guide Your Google Paid Search Path to Success in 2022

Date: Dec 9, 2021 1:00 EDT (10:00PDT)

Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena


webcast

5 Tips to Max your Google Ads Search Spend Efficiency and Grow

Date: Oct 5, 2021 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena


webcast

Killer Paid Search Tactics That Every Marketer Needs to Know

Date: Aug 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Jessica Stein Director, Search Marketing, Media Experts


whitepaper

This Time It’s Personal: The Enterprise Guide to Personalization at Scale

Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … read more »


whitepaper

When the Third-Party Cookie Party is Over

Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … read more »


webcast

How to Measure Google’s E-A-T Criteria and Improve Your Organic Results

Date: Jun 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Ajay Rama Senior Vice President, Products, iQuanti


webcast

Consent Beyond Cookies: How You Can Authentically Build Audience Trust

Date: Nov 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Claire Feeney, Product Marketing Manager at OneTrust, PreferenceChoice
Zachary Faruque, Offering Analyst at OneTrust, PreferenceChoice