Trends in Paid Search: Navigating the Digital Landscape in 2024
Date: Nov 28, 2023 1:00 EDT (10:00PDT)Speakers:
Sreekant Lanka,
SVP, Digital Solutions at iQuanti
2023 Marketing Data Impact Report
Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to build and convert audiences to … Read more
Getting the Most Out of Our Marketing: The Interplay Between Organic and Paid Google Search
Google holds a staggering 92.47% of the search engine market share, so every business wants to appear in Google’s search engine results pages (SERPs) as much as possible. Small- to medium-sized businesses need a well-designed strategy if they hope to … Read more
Brand Crashers: 5 steps to optimize your brand in search
In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. In this guide, we’ll show you how to take action against trademark infringements, prevent partners from … Read more
Paid Search Tactics That Will Give You Brand Dominance in 2023
Date: Jan 10, 2023 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
Demystifying Mid-Funnel Ad Impact
Your ads work a lot harder than you think. Want to uncover how they impact conversion outcomes, without relying on cookies or mobile IDs, even on sites you have no relationship with? Get full credit for your ad impact. Get … Read more
Google Performance Max: Strategies for building optimal campaigns
Date: Jul 28, 2022 1:00 EDT (10:00PDT)Speakers:
Melain Ly,
Senior Marketing Manager, US, Channable
5 Steps to Dominate Ad Copy in a Smart Bidding World
Date: Mar 10, 2022 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing, Adthena
Google Ads Conversion Masterclass: From Clicks to Calls to Revenue
Date: Mar 17, 2022 1:00 EDT (10:00PDT)Speakers:
Blair Symes
Sr. Director, Product Marketing, InvocaAmy Hebdon
Founder, Paid Search Magic
2 Lights to Guide Your Google Paid Search Path to Success in 2022
Date: Dec 9, 2021 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena