Resource Library: Search Advertising

webcast

5 Tips to Max your Google Ads Search Spend Efficiency and Grow

Date: Oct 5, 2021 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena


webcast

Killer Paid Search Tactics That Every Marketer Needs to Know

Date: Aug 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Jessica Stein Director, Search Marketing, Media Experts


whitepaper

This Time It’s Personal: The Enterprise Guide to Personalization at Scale

Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … read more »


whitepaper

When the Third-Party Cookie Party is Over

Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … read more »


webcast

How to Measure Google’s E-A-T Criteria and Improve Your Organic Results

Date: Jun 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Ajay Rama Senior Vice President, Products, iQuanti


webcast

Consent Beyond Cookies: How You Can Authentically Build Audience Trust

Date: Nov 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Claire Feeney, Product Marketing Manager at OneTrust, PreferenceChoice
Zachary Faruque, Offering Analyst at OneTrust, PreferenceChoice


whitepaper

Forecasting Paid Search Spend & Sales with a Square Root Model

What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In … read more »


webcast

Fight Back Against the Competition with Your Google Shopping Ads this Holiday Season

Date: Oct 20, 2020 1:00 EDT (10:00PDT)

Speakers:
Tony Verre, VP of eCommerce, The Integer Group
David Forman, Director of US Sales Adthena


webcast

How to Make Search the Driving Force in This ‘New Normal’

Date: Sep 1, 2020 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena
Ginny Marvin, Editor-in-Chief, Search Engine Land


whitepaper

Your 5 biggest Google Ads challenges and how to solve them

Find your PPC A-game in 2020 A is for Automation – a guide to your 5 biggest Google Ads challenges & how to solve them. You’ll learn how to optimize your tools and stay on top of your game: Why … read more »