Stop Paying the Google Tax. Start Winning Paid Search.
Date: Aug 14, 2025 1:00 EDT (10:00PDT)Speakers:
Jenn Paterson, Sales Management, Business Development, BrandPilot.AI
John Beresford,
BrandPilot.AI
Semrush AI Overviews study: What 2025 SEO data tells us about Google’s search shift
Google’s AI Overviews, generative summaries within search results, are rapidly reshaping SEO — available in 13.14 % of all US desktop queries by March 2025 (up from 6.49 % in January). Predominantly triggered by informational searches (88.1 %), they span industries like Science, … Read more
What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)
Date: Jul 24, 2025 1:00 EDT (10:00PDT)Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush
Google Ads Masterclass: New Rules for Maximizing Conversion Rates
Date: Jun 17, 2025 1:00 EDT (10:00PDT)Speakers:
Blair Symes,
Senior Director, Product Marketing, Invoca
Amy Hebdon,
Founder and Managing Director, Paid Search Magic
Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
Realize Your Creative Vision in 2025
Date: Jan 28, 2025 1:00 EDT (10:00PDT)Speakers:
Allie Archerd,
Account Director, MNTN
2025 Playbook: 13 data plays for SEO and SEM experts
In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis. … Read more
How Search Marketing Turned the Tide for CTV Audience Targeting
Date: Oct 3, 2024 1:00 EDT (10:00PDT)Speakers:
Tyler Young,
Senior Digital Marketing Analyst, MNTN
Guide to Cost-Effective Google Advertising in 2024
Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more
Seeing Connected TV Through a Search Marketer Lens
Date: Apr 18, 2024 1:00 EDT (10:00PDT)Speakers:
Rebeccah Bakich
Digital Marketing Manager, MNTN