Resource Library: Featured

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The Search Marketer’s Playbook for Offline Conversions

According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire … read more »


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Deliver More Relevant Website Experiences by Leveraging Analytics

Date: Oct 31, 2019 1:00 EDT (10:00PDT)

Speakers:
Melissa Weickert, Digital Marketing Strategist, Formica Corp.
Jordan Dietrich, Director of Client Strategy, Horizontal Digital
Andrew Dick, Customer Success Manager, Coveo


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Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Date: Oct 8, 2019 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Athena


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Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers

Date: Sep 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca


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From Customer Reviews to Customer Insight: Best Practices in AI and Sentiment Analysis

Date: Sep 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Trent Brock, Community Development Marketing Specialist, PODS Enterprises
Sridhar Nagarajan, VP of Product, Chatmeter


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AI and Digital Paid Media: Are PPC Managers Being Replaced?

Date: Aug 22, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma


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B2B Site Search Best Practices: Giving Customers What They Need, When They Want it

Date: Jul 25, 2019 1:00 EDT (10:00PDT)

Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Lipika Brahma, Customer Success Architect, Coveo


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Search Marketing Benchmark Report – SaaS Edition

The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from their 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can … read more »


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Google’s Smart Bidding – it’s even more about the data

Date: Jun 13, 2019 1:00 EDT (10:00PDT)

Speakers:
Andreas Reiffen, CEO, Crealytics


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The Future of Display Advertising: New marketing strategies to boost results

Date: May 21, 2019 10:00AM EDT (7:00AM PDT)

Speakers:
Kevin Lee, Co-founder & Executive Chairman, Didit
Jared Lekkas, Product Owner, Bannerflow