Resource Library: PPC

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The Evolution of Digital Experience in a Cookieless World

Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands. With regulations and restrictions by governments and technology companies … read more »


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Killer Paid Search Tactics That Every Marketer Needs to Know

Date: Oct 14, 2021 1:00 EDT (10:00PDT)

Speakers:
Blair Symes, Sr. Director, Product Marketing, Invoca


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PPC Campaign Launch Checklist

Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel Selection and Budget Distribution Campaign Assets


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When the Third-Party Cookie Party is Over

Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … read more »


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How to Measure Google’s E-A-T Criteria and Improve Your Organic Results

Date: Jun 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Ajay Rama Senior Vice President, Products, iQuanti


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Set Yourself Up For PPC Success This Spring and Beyond

Date: Mar 25, 2021 1:00 EDT (10:00PDT)

Speakers:
Taryn Gamboa, Senior Customer Success Manager - Enterprise, Adthena


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Enterprise Call Analytics Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls.  This report examines the … read more »


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So You Want To Hire A Digital Marketing Agency…

If you’re looking to partner with a digital marketing agency, the choices can be overwhelming. How do you know what to look for in a partner, and what should you expect from the engagement? Fear not. This guide from Titan Growth … read more »


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How to Look Beyond Google for the Search Intelligence You Need

Date: Feb 27, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-In-Chief, Third Door Media
Tim Bouhour, VP of Product, Adthena


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60-Minute Masterclass: Google Ads & Phone Call Conversions

Date: Feb 25, 2020 1:00 EDT (10:00PDT)

Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech