Resource Library: PPC

webcast

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


whitepaper

Paid Search Benchmark 2018

This report from Adthena benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising. The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million … read more »


whitepaper

How to Increase Calls from Paid Search: 10 Guaranteed Tactics

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click … read more »


webcast

Shop ‘til You Click: Creating Shopping Campaigns at Scale

Date: Feb 22, 2018 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software


webcast

Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Date: Jan 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech


webcast

Holiday Retail Search Strategies 2017:
What worked, what didn’t

Date: Jan 18, 2018 1:00 EDT (10:00PDT)

Speakers:
Brad Geddes, Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten, Senior Director, e-Commerce Growth Services, CommerceHub


webcast

Accelerated Mobile Pages (AMP): IS faster better?

Date: Sep 7, 2017 1:00 EDT (10:00PDT)

Speakers:
John Shehata, Vice President, SEO, Conde Nast
Aleyda Solis, International SEO Consultant, Orainti
Adam Young, CEO and Founder, Event Tickets Center


research_report

Enterprise Call Analytics Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls.  This report examines the … read more »


research_report

Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide

  Market Intelligence Report: Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide Download Now Editorial Advisors: Joe Kerschbaum,VP, Client Services, 3Q Digital Ginny Marvin, Paid Media Reporter, Third Door Media Research/Writer: Karen Burka, Senior Research Consultant Editor: Claire Schoen, Director, Marketing Services Content, … read more »


webcast

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EDT (10:00PDT)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp