Resource Library: PPC

whitepaper

The Path to Effective Keyword Targeting in Google Shopping

In this white paper, Omnitail shows you an easy yet extremely effective method for query segmentation across product listing ad channels. First, the white paper looks at the customer decision process and the importance of segmenting queries by query type. … read more »


webcast

5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


webcast

Google’s Black Box Bidding Solutions: A look under the hood

Date: Mar 7, 2019 1:00 EST (10:00PST)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


webcast

Intelligent Search Strategies for Better Conversions in 2019

Date: Jan 24, 2019 2:00 EST (11:00PST)

Speakers:
Purna Virji, Senior Manager of Global Engagement, Microsoft
Blair Symes, Senior Director of Content Marketing, DialogTech


whitepaper

Brand Bidding Impact Report

Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent … read more »


whitepaper

3 Ways to Make Your Ads More Noticeable on SERPs

Are you struggling to appear on top of competition? Can’t make heads or tails of ad extensions? Confusing Quality Score for Ad Quality? Any new account managers might be a bit mystified by the sheer number of factors involved in … read more »


webcast

Getting Started with Responsive Search Ads (RSAs)

Date: Dec 6, 2018 1:00 EST (10:00PST)

Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software


webcast

Paid Search Tactics That Drive Quality Inbound Calls

Date: Oct 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca


webcast

Ramp Up Your Amazon Ad Game: 5 Tips for Success

Date: Aug 23, 2018 1:00 EDT (10:00PDT)

Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software


webcast

Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EDT (10:00PDT)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca