Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
Mastering First-Party Data: The Complete Playbook for Marketers
As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant experiences. Download this eBook now to future-proof your marketing strategy with the power of first-party data.
Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide
Eighty-five percent of marketers believe inbound calls are vital to their digital-first strategies. Read more
How to get 1 in 5 dollars back on brand search
How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are your company is throwing money away on brand terms. In this guide, How to get 1 … Read more
Your Playbook for a Cookieless World
Learn How to Thrive in a World Without Third-Party Cookies As third-party cookies deprecate in 2023, marketers face many challenges for creating hyper-targeted, measurable digital marketing campaigns. Companies are striving now to determine how to continue delivering personalized experiences and … Read more
PPC Campaign Launch Checklist
Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel Selection and Budget Distribution Campaign Assets
The Evolution of Digital Experience in a Cookieless World
Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands. With regulations and restrictions by governments and technology companies … Read more
Killer Paid Search Tactics That Every Marketer Needs to Know
Date: Oct 14, 2021 1:00 EDT (10:00PDT)Speakers:
Blair Symes,
Sr. Director, Product Marketing, Invoca
When the Third-Party Cookie Party is Over
Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … Read more
How to Measure Google’s E-A-T Criteria and Improve Your Organic Results
Date: Jun 10, 2021 1:00 EDT (10:00PDT)Speakers:
Ajay Rama
Senior Vice President, Products, iQuanti
