Resource Library: PPC

whitepaper

How to Increase Calls from Paid Search: 10 Guaranteed Tactics

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click … read more »


webcast

Shop ‘til You Click: Creating Shopping Campaigns at Scale

Date: Feb 22, 2018 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software


whitepaper

The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


webcast

Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Date: Jan 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech


webcast

Holiday Retail Search Strategies 2017:
What worked, what didn’t

Date: Jan 18, 2018 1:00 EDT (10:00PDT)

Speakers:
Brad Geddes, Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten, Senior Director, e-Commerce Growth Services, CommerceHub


webcast

Accelerated Mobile Pages (AMP): IS faster better?

Date: Sep 7, 2017 1:00 EDT (10:00PDT)

Speakers:
John Shehata, Vice President, SEO, Conde Nast
Aleyda Solis, International SEO Consultant, Orainti
Adam Young, CEO and Founder, Event Tickets Center


research_report

Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide

  Market Intelligence Report: Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide Download Now Editorial Advisors: Joe Kerschbaum,VP, Client Services, 3Q Digital Ginny Marvin, Paid Media Reporter, Third Door Media Research/Writer: Karen Burka, Senior Research Consultant Editor: Claire Schoen, Director, Marketing Services Content, … read more »


webcast

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EDT (10:00PDT)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


webcast

New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


research_report

Enterprise Call Analytics Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls.  This report examines the … read more »